Director Louis van Zwol decided to create this spot after reading ‘Eating Animals’ by author Jonathan Safran Foer. Together with production company IamErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals. Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. IamErika & MFA began working together to bring the message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on MTV, VH1 & BRAVO & on HULU nationwide.
Credits:
Concept, Script and Directed by: Louis van Zwol
Copywriters: Nick Schonfeld & Louis van Zwol
Production company: IamErika.tv | Erika Vocking Productions
Executive producer: Erika Vocking
Director of Photography: NSC Steve Walker
First A.D.: Boris Apituley
Camera-assistent: Laurens Meulenberg.
Gaffer: Joost Meeuwig
Light assistent: Alexander Hokke
Styling: Pythia Tarenskeen
Make-up: Phoebe Guttmann
Production assistent: Ruben van Steijn
Modelmaker: Lucas van Doorn
Editors: Kevin Whelan & Jelmar Hoekstra
3D character animation: Alex Doss
Compositing: Tek-Yan Wong, Win Chung Lam, Allard Zoetman & Otto Salomé
3D tracking: Jos Wabeke
Visual effects: Michiel Krop
Character design and Storyboard: Menno Wittebrood
Music & Sound composer: Geert van Galen
Sound design: Robin Schlosser
Web development by the Keplar Agency
Influential Marketing: Rocco Stallyord | wearefirst.nl
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