Converse: Shoes are Boring Wear Sneakers - Chuck Taylors Coming Back and They Are Dirty

I've been wearing the wrong foot attire! Apparently the age of box-fresh squeaky clean trainers is well and truly over. News reached the fashion world  that casual-dressing favorite Converse is launching a new line of trainers that are already a bit battered and worn in, to give that pre-loved look – in the true Converse spirit of Shoes Keep It Clean, Sneakers Get Dirty as we can see from the ad they are running.

The Well Worn collection will feature their iconic Chuck Taylor in softer washed canvas with stained and distressed soles and toe caps, slightly dirtied and with thinner laces. The new season hues will be butterscotch, tango red, and of course turtledove.

To launch the collection, Converse is giving lucky Londoners a chance to attend one of three free concerts at London's 100 Club, the "Get Dirty" concerts will include The Cribs, China Rats, Ghostface Killah, Doom, Gallows, Carnival Kids, and Hoaxacts...and a lot of old dirty sneakers.
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