Horseware Rugs for Life - First Ever TV Ad Is Beautiful

In the beautiful land of Ireland is the hidden gem Horseware, a small but global equestrian brand that wanted to create the company's first ever TV commercial. The ad is simply entitled A Man and His Horse, a soft spoken voice shares his story of love in a poem all the while showcasing Horsewares' blanket line for horses without taking away from the stunning scenery.

Alex Calder of Horseware Ireland shared this about the commercial: "Without an advertising agency and with a very small budget we decided to make our first TV commercial. It's the story of a man and his horse. We wanted to show how that relationship can last a lifetime and how Horseware is an everyday part of it. The partnership between horse and rider is something that means a lot to a lot of people."

Credits:
Production company: Antidote Films
Director: Sean Brangian
Copywriters: Sam Doyle, Sean Branigan
Concept: Sam Doyle, Sean Branigan, Alex Calder
DOP: Piers McGrail
Producer: Andrew Freedman
Post production: Screen Scene
Music: Lennert Busch
Sound studio: Windmill Lane