The Debate Between Paper or Digital Is Finally Settled In This Brilliant Toilet Paper Ad

Leo Burnett's TV ad for the French toilet-paper Le Trefle entitled "Emma" is a happy families ongoing battle between going digital or staying true to paper. Our hero husband determined to convert his wife and daughter to a paperless world in various ways, but sadly in the end our true hero, the patient Emma reminds him that no matter what there is at the very least one thing we will always need paper for. The tagline translates in English to "Paper has a big future", get it? Big...man...sitting on the toilet...ah forget it. Speaking of big things "Midtrafik - The Bus" is still one greatest ads ever created, see the epic-a-licious spot HERE.


Credits:
Client: Le Trèfle
Agency: Leo Burnett France
Director: Bart Timmer
Executive Creative Director: Xavier Beauregard
Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
Agency Producer: Elisabeth Boitte