CUPE Ontario is doing "Whatever It Takes" in new ad campaign

Toronto creative agency K+CO creates a great new ad campaign for unions, that's right we said that dirty word. "Whatever it Takes" is the first in a series of ads to be released as part of the "Stand Up for Fairness" campaign for CUPE Ontario which includes a new micro-site (created in house) http://www.standupforfairness.ca/ where union members and anyone looking for fairness can join the fight.

Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through. But here at CUPE Ontario, we won't let that stop us!

Credits:
Client: CUPE Ontario
Creative Ad Agency: K+CO (http://www.kandco.ca)
Creative/Art Direction: Ahmad Ktaech
Copy: Howard Sato
Motion Design: Daniel Schifano
via: