Volvo Trucks - "The Hook" Sacrifices Their President for a PR Stunt

It’s been a long time coming, but today Volvo Trucks is back with ‘The Hook’ – the first in a series of videos to come from Volvo Trucks. This campaign is the continuation of amazing video-stunts from Volvo Trucks, as they once again put their trucks to never-before-seen-tests. Be On is proud to present this teaser video, and soon we will be bringing you more great content from Volvo Trucks.

Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.

This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?

“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.

This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.

“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.

#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.

The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.

Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.

Behind the scenes...