Charles Barkley "Lose Like A Man" for Weight Watchers Ad Campaign

Charles Barkley teams up with Weight Watchers in new "Lose Like a Man" online ad campaign. Weight Watchers International, recently introduced National Basketball Association (NBA) Hall of Famer and current "NBA on TNT" studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new "Lose Like a Man" advertising platform.


Above, a behind the scenes of a Weight Watchers commercial with Charles Barkley as he talks about his decision to get healthy.

Charles Barkley tells us why he's getting healthy with Weight Watchers in this commercial "Being A Role Model."


Charles Weighs in on "Nicknames" in this ad.


This time Sir Charles Weighs in on Man Food.

ParaNorman Official Teaser Trailer 90 sec HD TV promo

Official movie trailer for "ParaNorman" in theaters August 2012. From Laika, the makers of Coraline, comes ParaNorman, a stop motion, ghost-filled zombie comedy in 3D. A film about a small town that is invaded by zombies, where the local boy Norman, who is able to speak with the dead and the zombies, takes on ghosts, witches and the grown-ups, to save his town from a centuries-old curse.
The ParaNorman trailer features the music of Donovan and his 1966 song, "Season of the Witch."

ParaNorman will feature the voices of Kodi Smit-McPhee, John Goodman, Anna Kendrick, Casey Affleck, Elaine Stritch, Leslie Mann, Christopher Mintz-Plasse and Jeff Garlin.

ABSOLUT Kher - Print Ad Absolut Vodka

ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.

Credits:
Advertiser: Pernod Ricard
Brand: Absolut Vodka
Advert title: Absolut Kher
Creative Agency: Ogilvy, India
Published: December, 2011

Great Ads for the Google Galaxy Nexus

Google is going all out and creating some great ads for the Google Galaxy Nexus, all three TV commercials are the work Boston based ad agency Mullen who created Google+ Hangouts: Social MC's spot, Calling All and my favorite the Google+ Hangouts: Bohemians which features Queens Bohemian Rhapsody.






Credits:
Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Chief Digital Officer: Mauro Cavalletti
Associate Creative Director / Art Director: Jeff Da Silva
Associate Creative Director / Copywriter: Jon Ruby
Content Creator: Emile Doucette
Executive Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Associate Producer: Vera Skuratovsky
Account Service: Tara Inskip, Hannah Hewitt
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Dina Oberley
DP: Jo Willems
DP 2nd Unit: Corey Walter
Editorial: ps260
Editor: Maury Loeb
Assistant Editor: Ned Borgman
Assistant Editor: Colin Reilly
Executive Producer: Laura Lamb
Patterson Animation/Graphics: Brickyard VFX
Artist: Robin Hobart
VFX: Brickyard VFX
Lead VFX Artist: Geoff McAuliffe
Executive Producer: Kirsten Andersen
Audio Post: Soundtrack
Sound Design / Mixer: Mike Secher

Moods Condom Commercial - Their Doing It Everywhere

Funny new commercial for Moods Condoms sets the mood for the unsuspecting victims of the aftermath of said condom usage...you time, your place, your moods.

Credits:
Advertising Agency: R K Swamy BBDO, India
Director: Manav Menon
Producer: Pavithra Kumar
Creative Director: Navneet Virk
Cinematography: Barun Mukherjee / Thiru
Music: Troy Kline, Steve Rice
Art Direction: Nagu.R.K
Post Production: Infinite Frameworks
Post Production: Red/Pixion
Sound Studio: Mindscreen
Offline Editor: E M Arun
Assistant Directors: Aruna Rakhee, Vaishnavi.L, Saravana Prabhu, Anirudh
Casting Director: Aysha Rau,Shashi Varma
Costumes: Pavithra Kumar, Vaishnavi.L
Makeup: Babu

IBM Unveils its Sixth Annual "Next 5 in 5" - Innovation 3 Mind Reading

IBM unveils its sixth annual "Next 5 in 5" -- a list of innovations with the potential to change the way people work, live and play over the next five years. The Next 5 in 5 is based on market and societal trends expected to transform our lives, as well as emerging technologies from IBM's Labs around the world that can make these innovations possible.

In this installment: you will be able to power your home with the energy you create yourself; you will never need a password again; mind reading is no longer science fiction; the digital divide will cease to exist; and junk mail will become priority mail.

Akim "Thank You" Restaurant Commercial

A great new ad for Akim, The National Association for the Habilitation of Children and Adults with Intellectual Disabilities. The simple yet so powerful "Thank You for treating us like regular people" commercial was created by Shalmor Avnon Amichay/Y&R Interactive for Akim who are celebrating their 60th year.

Credits:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Amit Gal
Creative Director: Paul Paszkowski
Art director: Arbel Berman
Copywriter: Orit Bar-Niv
Executive Client Director: Adam Polachek
Client Director: Daniel Meirovich
Supervisor: Anat Ruderman
Account Manager: Inbal Stern
Agency Producer: Sigal Nugasy
Director: Gil Levanon
Production Company: OG Productions

Tag Heuer "The Frog - Everything Can Change in 1/1000th Of A Second"

This is some really awesome 3D animation work for Tag Heuer, "the frog". Thanks to Stash Media for discovering the spot and tracking down Mécanique Générale, (the Paris based 3D print and animation film production company) who created the Tag Heuer spot.
Loving the tagline too....Everything can change in 1/1000th of a second.

Credits:
Production Co: Mécanique Générale, Paris.

A Visual History of Advertising

Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.

The illustration was created by/for InfoLinks, you know the ad company that places pop-up in-text ads.

I know there may be some disagreement with the info-graphic on dates and who did what and when, either way it's a fun illustration of where advertising has been.

Rubik's Cube "Little Bad Guy" Short Film

This funny 2-minute short film will definitely make you smile. The video is part of the latest Rubik's Cube ad campaign, which incorporates humorous editorial content into their advertisements.

Detectives Tanner and McGloin are in big trouble because of a little package. Will they be able to foil a puzzling scheme by their tiny arch-nemesis, Little Bad Guy? Presented by FunnyOrDie.com, “Little Bad Guy” features the world’s top-selling puzzle game, the famous Rubik's Cube.

Thanks Annette

NBA "So Happy Together" The New Big Head Commercial

Here is a great new ad for the NBA entitled "So Happy Together". The commercial features some of the biggest heads, I mean names in the NBA (D. Wade, Lebron James, Kobe, Shane Battier, Pierce and many more) who appear as bobble heads and all singing the song "So Happy Together."

Credits:
Advertising Agency: Goodby Silverstein & Partners
Client: NBA

Great New Ad Campaign for Google+ Hangout Featuring the Muppets and more

The Muppets rock out in a new commercial for Google+ Hangouts, the spot features the music of Queen and the song "Under Pressure."


Laugh, share news, celebrate, learn something new or just hang out together in a Google+ Hangout is theme of the second ad for Hangouts.


Bill Walton, Kenny Smith, Spero Dedes, Steve Kerr and Jon Barry watch YouTube hoops clips in a Google+ Hangout.

Interactive Racing Game in New York Times Square for the Hyundai Veloster

As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.

Credits:
Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea

Chevy Sonic 3-D Interactive Projection Billboard

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.


Pearl also did one for the release of the X-Men film on the Roosevelt.

BP Gulf Coast Update - Our Ongoing Commitment TV Ad

A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update - Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.

The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.

As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."

What do you think of the new ad from BP?

Nissan Frontier Snowboarding Commercial

A Nissan Frontier goes snowboarding at Devils Ridge in Utah for Nissan's newest TV commercial. Pretty cool and might go madly viral as Nissan's last ad, the landing gear trick, check it out here.

Yes people it is just a "Fantasy, Trucks Can't Snowboard...Do Not Attempt", just in case you missed it at the beginning of the clip.

Credits:
Ad Agency: TBWA\Chiat\Day
Title: Mountain Ride
Brand: Nissan

SnöBar - Frozen Alcohol-Infused Ice-Pops and Ice Cream

Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?

Credits:
Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.

Copywriter: Billy Pollina
Producers: Billy Pollina, Dave Goldberg, Ron Dumont
Executive Producer: Shannon Masjedi
Co -Director: Billy Pollina
Co-Director: Dave Goldberg
Art Director: Jason Larimer
Director of Photography: Brian Vilim
Editor: Dave Goldberg
Production Services: AZ Studios, Los Angeles
Camera: HDiablo

Mark Sanchez and Rex Ryan for Pepsi Max - New York Jets Locker Room Ad

The New York Jets locker room gets plowed over by a Pepsi Max truck in their newest commercial, the ad features Mark Sanchez and Rex Ryan along with the entire Jets team.

Credits:
Advertising Agency:
 TBWA\Chiat\Day, LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Mila Davis
Agency Producer: Lacy Plunk
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Brienne Monty
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Nora Said

Santa's Elves Take Over An airBaltic Plane

airBaltic created a nice surprise for the young and old at Riga Airport in Latvia with this creative projection of Santa's Elves on one of their planes.

Credits:
Advertising Agency: Cube, Riga, Latvia
Creatives: Mārcis Miķelsons, Oskars Cirsis, Ingus Augstkalns
Design and Animation: Kristaps Šteinmanis, Gints Gūtmanis
Projection mapping: Krišjānis Rijnieks
Sound and SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Artūrs Cirsis, Mārcis Miķelsons
Account Director: Artis Kalveits

Santa Raps The Google Search Tips | Google Santa Rap Video

A number of Google employees wrote, produced and starred in the Santa Google Search Tips Rap video.

Credits go out to the following for this great video:
Lyrics by Matt Kane, Google Content and User Education Specialist and hip hop enthusiast
Music by Ranidu, Google Business Systems Integrator and musician: http://raniduonline.com/album/
Video produced with the help of our friends at Seedwell: http://seedwell.com

Lyrics:
Yo, I run a few searches before the big flight,
To save me more time on this magical night.
I type [sunrise and city] of my last stop,
I got plenty of time before my last drop.

If I don't know the time in a certain city,
I peep it on search before my chimney shimmy.
Tyle [time and town] before I come into town,
To see if Johnny's in bed before I hit ground.

Go Santa, Santa work it!
Go Santa, Santa search it!

But before I go flying through the frosty air,
I do a weather search to decide what to wear.
Mrs. Clause, should I bring my extra warm down jacket?
[Mrs. Clause]: Hmmm, yes. You should definitely pack it.
And please pack these cookies that I baked for you.
Shhhhh! I researched the recipe with recipe view,
And used the low cal filter, I must admit:
I wanna make sure that jacket still fits!

Go Santa, Santa work it!
Go Santa, Santa search it!

Check one, check two: yes I check twice.
Santa's Google Doc called 'Naughty and nice.'
With control+F, I find a name in the doc n',
I hope I don't have to put coal in a stockin'

When I'm cruising in my sleigh with my hands on the reigns,
Voice input is handy, 'cause typing is a pain.
If on a wish list I spot a gift I never heard: schlittschuhe,
I use the translate app to speak the foreign word.

Go Santa, Santa work it!
Go Santa, Santa search it!
Go! Go! Go! Go! Go! Ho, Ho, Ho, Ho.

Go Santa, Santa work it!
Go Santa, Santa search it!

Go! Go! Go! Go! Go! Yeah!

Bad FedEx Delivery Guy....An Epic Fail

At Great-Ads we love to share truly great advertising campaigns, and sometimes we need to remind ourselves here that it's the creatives behind the work that we want to compliment and not the brands. Ok so why are we rambling on.......FedEx, oh FedEx with so many a great ad featured here like The Enchanted Forest, the Dominoes spot from BBDO, Toronto, and one my personal favorites The FedEx AAAAAAAAA Auto Repair Shop ad...one of your delivery guys does this!!!



"goobie55" who uploaded this video on YouTube, obviously upset about how her package was handled by the FedEx delivery man, was even more surprised considering she was home with her front door wide open.
Note To FedEx: the best advertising campaign is useless when videos like this are as common as your commercials.

Mumbai Mirror "I AM MUMBAI" Powerful New TVC

I'm really liking this new ad/web film for the Mumbai Mirror entitled "I Am Mumbai." The last 15 seconds of the commercial truly nails the message....Mumbai Speaks Every Morning, Are You Listening?

Credits:

Agency: Taproot India
Client: Bennett & Coleman
Brand Team: Rahul Kansal, Priya Gupta
Creative Directors: Santosh Padhi, Agnello Dias
Writer: Agnello Dias
Account Management: Mandar Sawant
Production House: RDP
Director: Abhinay Deo
Music: Ram Sampath
Executive Producer: Apurba Sengupta

YouTube Blog: Ads that entertain: YouTube’s top spots of 2011

YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.



Most watched video ads of the year (eliminating music videos and trailers):
1. VW - The Force

2. T-Mobile - Royal Wedding

3. Chrysler - Imported From Detroit

4. DC Shoes - Ken Block's Gymkhana Four: The Hollywood Megamercial

5. smartwater - Jennifer Aniston goes viral

6. Team Hot Wheels - The Yellow Driver's World Record Jump

7. Old Spice - Scent Vacation

8. Apple - Introducing Siri on iPhone 4S

9. Samsung - Unleash Your Fingers

10. adidas - D Rose: adiZero Rose 2 The Bull


What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.

Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.

For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.

The Hobbit An Unexpected Journey Promo Trailer (Extended HD)

Official Trailer for The Hobbit An Unexpected Journey, in theaters December 14, 2012.
"The Hobbit: An Unexpected Journey" follows title character Bilbo Baggins, who is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor, which was long ago conquered by the dragon Smaug. Approached out of the blue by the wizard Gandalf the Grey, Bilbo finds himself joining a company of thirteen dwarves led by the legendary warrior, Thorin Oakensheild.

Their journey will take them into the Wild; through treacherous lands swarming with Goblins and Orcs, deadly Wargs and Giant Spiders, Shapeshifters and Sorcerers. Although their goal lies to the East and the wastelands of the Lonely Mountain first they must escape the goblin tunnels, where Bilbo meets the creature that will change his life forever ... Gollum. Here, alone with Gollum, on the shores of an underground lake, the unassuming Bilbo Baggins not only discovers depths ofguile and courage that surprise even him, he also gains possession of Gollum's "precious" ring that holds unexpected and useful qualities ... A simple, gold ring that is tied to the fate of all Middle-earth in ways Bilbo cannot begin to know.

The Hobbit Stars:
Ian McKellen, Martin Freeman, Cate Blanchett, Orlando Bloom, Ian Holm, Christopher Lee, Hugo Weaving, Elijah Wood, Andy Serkis, Richard Armitage, Jed Brophy, Adam Brown, John Callen, Stephen Fry, Ryan Gage, Mark Hadlow, Peter Hambleton, Stephen Hunter, William Kircher, Sylvester McCoy, Bret McKenzie, Graham McTavish, Mike Mizrahi, James Nesbitt, Dean O'Gorman, Lee Pace, Mikael Persbrandt, Conan Stevens, Ken Stott, Jeffrey Thomas, Aidan Turner.

Via: Warner Bros. Pictures

A Sexy Santa Surprise You Wont Believe

Very few things leave me speechless anymore, but this viral video simply entitled "Sexy Santa" has. The promo was created by the Social media company Denizen for the gaming Destructoid.