New public awareness campaign for A Child Is Missing entitled "Playtime Is Over." The ad is a bold and realistically terrifying look at what happens to many of our missing children around the world. The ad was created by the Ripple Branding Company for A Child Is Missing Alert.
Personally I found this commercial to be too hardcore at first, but after watching it a few times and allowing myself time to think about the work this charity does, and more importantly the reality of what happens to so many missing kids I was able to digest it. But it made me wonder if the ad would be effective in getting people to donate to the cause or make them close their eyes are run.
We reached out to Ripple Branding Executive Creative Director Douglas Tracy, and asked him if they were getting the same reaction to the ad: "Yes, actually we wanted to give people the chills in the most horrific way we could imagine and the actor really nailed his character and lines. So far everyone has had the same reaction, and I just hope that it translates into people taking action and donating to such a worthy cause."
Campaign credits and special thanks go to:
Sherry Friedlander -Founder of A Child is Missing Alert
Douglas Tracy- ECD/copywriter Ripple Branding Company
Jonny Lumbley- Director
Max Gutierrez - Director of photography
Alexandra Thoridt- Art director
Floh Weckert- Senior Art director
Jean Yarjour- Animator
The Lodge Music- Music
Dave DeAndrea-VO
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