LEGS - Lexus Design Disrupted

LEGS and Lexus Collaborate with MADE Fashion Week, MILK, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience during New York Fashion Week

Lexus, in conjunction with award-winning multimedia studio, LEGS, created Lexus Design Disrupted, an innovative holographic performance art experience to celebrate Lexus’ all-new 2014 IS performance sedan.

Kicking off MADE Fashion Week, Lexus Design Disrupted brought together the worlds of fashion, art and technology in an event that forecasts and reinvents the future of fashion shows. With the creative vision of directing duo, Radical Friend, LEGS was able to bend space and time to execute the grand scale project.

On September 5th 2013, holographic technology, avant-garde dance, and 3D projection mapping fused together and erupted in a stunning and magnetic tale. Supermodel Coco Rocha played the heroine in this visual spectacle, which showcased a bold and theatrical retrospective from the archives of designer Giles Deacon. The event completely captivated a fashionable and star-studded audience.

The story unfolded in three acts, tracking Rocha as she battles opposing forces on a path to independence from darkness to light. Through choreographed movement and creative expression, she splits into holographic clones of herself, breaks free from the dark, metaphorical chains that bind her, unleashing a surge of vibrant color as she ultimately finds her own liberation. Filmmaker and artist Andrew Thomas Huang of LEGS served as creative director for the show, which included breathtaking choreography by Ryan Heffington and original compositions by HEALTH.

The fifteen-minute show was intricately timed and coordinated, as Rocha and her dancers performed in front of a backdrop of projection mapping. Musion’s holographic screens overlaid and intersected with the group’s movement, appearing at times to reach out and shatter into the audience. Heffington mapped out a complex routine of trigger points and marks, synchronizing the movement with digital undulations and dramatic cuts and fades. Many elements were interactive and created live on the scene, reacting to Rocha’s movement in a stunning technical display that rendered reality and fiction interchangeable.

“There are so many incredible things happening and being reinvented in the fashion world right now,” said Kirby McClure of Radical Friend. “It gave us inspiration to try something new. With this show we wanted to create a piece that was more narrative and character based, beyond models walking on a cat walk. Our aim was to use holograms, music and dance together in a way that gives you a fully immersive experience.”

“We wanted to transport the audience into a surreal world and a narrative inspired by the beautiful patterns and shapes of Giles' collection,” adds Julia Grigorian of Radical Friend. “We used holograms as a visual tool, a story telling device, and by complimenting them with 3D projected environments, and live dancers it began to feel very new, yet harmonious.”

With the support of Team One, agency of record for Lexus, this prodigious collaboration reflects and reaffirms a shared focus on design and technology, and a willingness to push boundaries. “LEGS’ credo is to use technology in artful, inspiring and meaningful ways,” says Adam Joseph, Executive Producer and Co-Founder of LEGS. “Lexus Design Disrupted is our testament to that philosophy.”


Credits List:
Project: Lexus Design Disrupted
Advertising Agency: Team One, California
Creative Directors: Ryan Didonato, Andrew Smart
Media Director: Kirsten Atkinson
Associate Media Director: Shelley Cartland
PR Director: Meg Seiler
PR Management Supervisor: Daphne Dobbs
PR Supervisor: Kat Kirsch
National Research and Partnership Manager: Lissy Galton
Assistant Account Executive: Channel Smith

Director: Radical Friend
Production Company: Legs Media, New York
Executive Producer/Founder: Adam Joseph
Executive Producer: Tom Berendsen
Creative Directors: Andrew Thomas Huang, Radical Friend
Producer: Jonathan Lia
Line Producer: Carrie Bornstein
Production Supervisor: Alli Maxwell

Choreographer: Ryan Heffington
Music Composition: HEALTH
Designer: Giles Deacon
Make-Up: Kabuki
Graphic Elements: Logan Seaman
VFX: Dorian Orange
Video Production: BootLegs
Lighting: Stanton Collective
Motion Graphics, Set Design and Visual Systems: Obscura Digital
Holographic Display: Musion
Video Editor: Nuno Xico and Bennett Barbakow

---

via:

glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

Erik Estrada is on the lookout for the missing McDonald's Mighty Wings

Watch as Erik Estrada investigates the mystery of the missing Mighty Wings from the Mighty Wings Launch Party in New York City. We can look forward to finding out who has the #MightyWings on October the 6th. http://whosgotthemightywings.com

Check out the Mighty Wings "Bad Lip Reading" spot HERE.

Madonna, The Secret Project Revolution

Secret Project Revolution is a 17-minute film directed by Madonna and Steven Klein. The film launches Art For Freedom, a global initiative to further freedom of expression, created by Madonna, curated by VICE, and distributed by BitTorrent.

Art For Freedom encourages the world to express their personal meaning of freedom and revolution in the form of video, music, poetry, and photography. Join the revolution by uploading original artwork to ArtForFreedom.com or tagging original posts #artforfreedom.

Hey Lady! That's Diesel! - Audi TDI "The Station"

 Lady! That's Diesel! 
In the latest Audi commercial, misconceptions about diesel fuel create high drama as a woman fills up her Audi A8 TDI at the pump. While the bystanders don't yet associate the efficiency of diesel with the luxury and performance of an Audi, the two Audi drivers here already know that diesel is the fuel of the future. They've made the intelligent choice of Audi TDI® clean diesel.

Credits:
CREATIVE AD AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer and Tyler Hampton
ART DIRECTOR: Greg Wyatt
COPYWRITER: Mary Hernandez
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Craig Allen/Mandi Holdorf
PRODUCTION COMPANY: Biscuit Filmworks
DIRECTOR: Noam Murro
MANAGING DIRECTOR: Shawn Lacy
DIRECTOR OF PHOTOGRAPHY: Simon Duggan
EXECUTIVE PRODUCER: Colleen O'Donnell
PRODUCER: Emily Skinner
EDITING COMPANY: Final Cut
EDITOR: Rick Russell
EDITORIAL EXECUTIVE PRODUCER: Saima Awan
EDITORIAL PRODUCER: Suzy Ramirez
SOUND DESIGN: Rick Russell/740 Sound Design
SOUND DESIGN EXECUTIVE PRODUCER: Scott Ganary
SOUND DESIGNERS: Rick Russell/Jeff Martin
MUSIC: Elias Arts
MIX: John Bolen @Play
VFX: The Mill
VFX PRODUCER: Jessica Ambrose
VFX Flame Op: James Allen
COLORIST: Stefan Sonnenfeld @CO3

Norfolk Southern "What's Your Function?"

Here's our new television advertisement, "Norfolk Southern, What's Your Function?" We've updated the classic Schoolhouse Rock "Conjunction Junction" to remind everyone how Norfolk Southern connects businesses, create jobs, and keeps the economy moving.

The spot is the work of Maryland based creative ad agency rp3, that first launched in May 2013 and damn it's good. Previous work from rp3: "City of Possibilities", equally beautiful.

Norfolk Southern's "City of Possibilities" showcases the railroad's role as a creator of economic possibilities—a powerful force for growth among the industries and communities served by the line.

The ad is a whimsical portrayal of a boy and his dog, and the steady growth of a railroad-served community that comes to life while they sleep. In the last decade, NS has participated in the location and expansion of more than 1,000 factories, distribution facilities, and other businesses along its lines, representing an investment by NS customers of $30 billion and some 46,000 jobs.

The spot was produced by Norfolk Southern's advertising agency, RP3 Agency of Bethesda, Md., and by The Mill of New York, N.Y., an award-winning creator of computer-generated graphics.

Cheil UK Create "Life In Every Pixel" for Samsung Curved Ad

Life in Every Pixel - Samsung Curved 

“Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”Logan Wilmont, executive creative director at Cheil UK

Credits: 
Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour
via:

Barilla Pasta President Guido Barilla Begs for Forgiveness in a video apology, "Mi Scusa"

Barilla and Guido Barilla beg for forgiveness in a video released this morning on YouTube. Guiene or is he just trying to save his families business?
"At Barilla, we take care of everyone, without distinction as to race, religion, faith, gender or sexual orientation." Is the beginning of a statement issued by Barilla Spa, which concludes as follows: "To all the people - friends, family, employees and business partners - who have felt touched or offended, we sincerely apologize."

"Our mission - continues the statement of Barilla Spa, drawn up after the statements by President Guido Barilla on the idea of family company to be represented in the commercials - is to help the people, every single person, to live better, bringing every day in their life, well-being and joy of eating well. We value and respect the family, understood as an entity that includes everyone. As stated in the 'Barilla Lighthouse', our strategy document, promote diversity. The diversity in all its forms, is a clear goal that the company is responsible."

'Barilla - continues the company - recognizes the diversity, cultural, gender and skills, are key values ​​for the welfare of the company. Integrity, inclusion, social and environmental responsibility are the values ​​in which we see represented Barilla, the result of a strong and recognized worldwide. Barilla believes that, to qualify their business activities as ethical business should be conducted with respect for and protection of human rights, renewable energy sources and welfare of the community, while promoting sustainable development for the present and future."

"The objectives of Barilla - also highlights the company - go beyond the produce high quality, good for the people. We also want to take care of the planet, concentrating the growth of our business on those foods that have less impact on the environment. Take a cue from the recent episode to learn, and to promote even greater commitment - the statement concludes - the path of diversity that Barilla has undertaken." via: Il Mattino, Italy.

"Pasta For All" Bertolli Snaps Back At Anti-Gay Barilla Ceo With This Print Ad

The CEO of Barilla pasta is not okay with gay people in their ads. Bertolli, however, knows that everyone loves and deserves pasta.

Credits:
CW: Avery Harrison (Miami Ad School)
AD: Adam Trask (Freelance)

Christina Applegate Looks Great in New “Sparkling Truths” Ad for glaceau’s newest brand Fruitwater

Christina Applegate has trouble with her lawn statue in #sparklingtruth ad.

New work from the creative agency Zambezi, with a social media campaign called “Sparkling Truths” for glaceau’s newest brand, fruitwater – a zero-calorie, naturally flavored sparkling water beverage.

This spot “Lawn Statue” stars Christina Applegate and shows the actress in a perfectly imperfect moment. This is the kickoff to the social media campaign where busy modern women are encourage to share their own “Sparkling Truths” on Twitter, with a chance to win a week with a personal assistant.

CREDITS:  
Creative Agency: Zambezi
Founder/Executive Creative Director: Brian Ford
Founder/Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Kristen Mann
Senior Copywriter: Chelsea Dubois
Junior Copywriter: Christy Lin
Director of Account Services: Pete Brown
Communications Director: Nicole Bush
Assistant Account Executive: Amanda Tutora
Designer: Tanja Caduff
Executive Producer: Alex Cohn
Producer: Carolyn Lu
Editor: Paul Oh
Director of Digital: Pete Mertz
Senior Digital Strategist: Poppy Thorpe
Senior Digital Producer: Alvaro Chacon
Production Supervisor: Haleh Shoa

Production Company: Pretty Bird
Director: Matt Piedmont
Co-Founder/Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Nate Young
Director of Photography: Giles Dunning

Versace Vanitas Watches, Video Teaser

Teaser spot for the Versace Watch Collection, Hand Porn?

Versace presents the new Watch Collection of fashion iconic timepieces, reinterpreting the brand's iconic motifs in a fresh contemporary way: from the Medusa to the Greek key and from the studs to the Baroque print.

Credits:
Rankin - Director
Styling - Anna Hughes-Chamberlain
Hair - Global Creative Director Nick Irwin for Catwalk by TIGI
Makeup - Andrew Gallimore at CLM

Canada Bread is on a mission to renovate your #DIYSandwich

Check out the sandwich expert, Butch as he turns this amateur's sorry sandwich into an unapologetic masterpiece.

Toronto ad agency Cundari create the Do-it-yourself Sandwich campaign for Canada Bread targeted directly at sandwich loving men. The campaign includes the microsite diysandwich.ca housing the DIY Sandwich video and the hub for the Reno Your Hunger Contest, as well as a sweet platform showcasing a ton of delicious sandwich ideas.

"The sandwich is a bit of an institution among men," says Cory Eisentraut, Group Creative Director at Cundari. "And as far as using Instagram for the contest, men are already sharing images of their sandwich masterpieces online - so this should make for some healthy competition."

via: Toronto Egotist

JWT INSIDE: Video Road Trip, The Red Epic Camera

Doug interviews Ted Schilowitz, co-founder of Red Cinema. Red Epic is the camera that can bring employer brands to life, and JWT is proud to have it.

[via: JWT Inside]

VW iPad ad shows how far your Volkswagen Passat can go

A new VW iPad exclusive ad/online experience, demonstrates how far you can go on with Volkswagen's TDI Clean Diesel engines by taking them on a virtual road trip. 

"TDI TouchDrive", was created for Motor Trend’s and Automobile Magazine’s iMag format. It combines video, animation and interaction to educate consumers about Volkswagen’s TDI Clean Diesel technology and range.

The personalized ad uses geolocation and driving directions to provide users with four or five route options to virtually drive 795 miles in a Passat TDI on a single tank of fuel. Interactive “bubbles” with fun road trip stats, film content and info appear along with way to show how the trip might go down.

At the end, users are taken to the destination with Google Street View and can then pick a new trip. The experience automatically generates new road trips when users are connected to WiFi, or provides five pre-programmed roadtrips for those not connected.

Deutsch LA created the ad in conjunction with MediaCom and MindOverEye, who handled back-end development.

Credits:  
Creative Ad Agency: Deutsch LA
Digital Executive Creative Director: Mathias Appelblad
Group Creative Director: David Kim
VP, Associate Creative Director: Scott Clark
Art Director: Christian Laniosz, Lauren Perlow
Copywriter: Ben Becker
Music Supervisor: Dave Rocco
Digital Strategist: Stuart Foster
Digital Design Director: Pelun Chen
Sr. Digital Designer: Clay Weishaar
Motion Design Director: Christian Johansson
Junior Motion Engineer: Carter Blackwood
VP, Group User Experience Director: Shaun Rance
User Experience Director: Eugene Park
SVP Creative Technology Director: Nick Velloff
Associate Technology Director: John Leung
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Concept Production: Suzanne Polverino
Senior Concept Producer: Megan Enneking
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Ryan Kitagawa
Associate Digital Producer: Jamie Russo
Production Company: MindOverEye, El Segundo, CA
Music: APM Music, Hollywood, CA

Moto X "Lazy Phone" Ad Nav with Touchless Control

Don't have a Moto X with Touchless Navigation? You and your lazy phone just might end up in a lake!

Moto X is back with another Droga 5 created ad featuring your lazy phone, [insert iPhone joke here]. 

It's never been easier to get where you're going because Moto X lets you navigate without ever touching your phone. Ask for directions, or whatever else you want - no hands necessary. Keep your eyes on the road, not on your Lazy Phone.

 Credits: 
Creative Ad Agency: Droga5, New York
Client: Moto X
Creative Chairman: David Droga
CCO: Ted Royer
ECD: Neil Heymann
GCD: Mike Long
CD: Scott Bell, Tim Gordon
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Production Assistant: Goldie Robbens
Prod. Co.: Furlined
Director: Speck and Gordon

Trolli Keep's Fans Hungry For The Taste Of Delicious Weirdness

Trolli is weirdly awesome, via: Glossy Inc.
Breakthrough multimillion-dollar campaign designed to propel Trolli brand sales and put the candy — and the brand — on the tips of teens’ freaky little tongues.

Ferrara Candy Company and Minneapolis-based creative agency Periscope have launched the new Trolli “Weirdly Awesome” campaign. This is the first national marketing push behind the Trolli brand aimed at garnering sales for all of its chewy candies, including Sour Brite Crawlers—currently the #1 item in the growing gummi category.

Gleaning inspiration from the weird shapes, funky colors and irresistible playfulness of Trolli gummies, the work was created to appeal to teenagers’ absurd sense of fun. “Our products break away from the rest of the pack. We decided that taking a similarly unexpected approach with our creative made perfect sense,” says Jamie Mattikow, Chief Commercial Officer at Ferrara Candy Company.

Being decidedly offbeat also resonated with the creative team. “As we dug into the assignment, the thing that we kept coming back to is that weird is the new currency of cool. And Trolli has the ideal amount of irreverence as a brand to pull off weird in an authentic way,” says Charlie Callahan, Periscope’s executive creative director. “So we decided to celebrate weird, honor awesome and spread ridiculousness.”

The campaign centers on blitzing a plethora of outrageous content across teens’ favorite digital platforms in both paid and earned media. The mix aims to keep teens hungry for ongoing delicious weirdness from the brand. Ferrara Candy Company selected Periscope to handle brand advertising for Trolli in June this year. “Winning business is always sweet, and in this case, it’s both literal and figurative,” said Greg Kurowski, Periscope president and CEO. “The team presented big thinking that will help move the needle for this iconic brand, and we couldn’t have been happier to add them to our roster. Needless to say, we’ve stocked plenty of Trolli products to fuel this weirdly awesome work.”

About Periscope: Periscope is one of the fastest-growing independent creative agencies in the nation, with 495 employees. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, UnitedHealth Group, Columbia Sportswear, ExxonMobil and more.
periscope.com

About Ferrara Candy Company
Ferrara Candy Company is the leading non-chocolate confectionary company in the U.S., with a portfolio of strong brands and retail partnerships. With a candy for every craving, Ferrara Candy Company brands make consumers happy every day and include: TROLLI®, BRACH’S®, BLACK FOREST®, LEMONHEAD®, NOW AND LATER®, SATHERS®, BOBS®, RED HOTS®, ATOMIC FIREBALL®, CHUCKLES®, BOSTON BAKED BEANS, SWEET STRIPES®, SUPER BUBBLE®, FRUIT STRIPE®, RAIN-BLO®, JUJYFRUITS® and JAWBUSTERS®. Learn more at http://www.ferrarausa.com


Credits
Client: Ferrara Candy Company
Brand: Trolli
Campaign Title: Weirdly Awesome
url http://www.weirdlyawesome.com

Creative Agency: Periscope, Minneapolis
Executive Creative Director: Charlie Callahan
Creative Director: Rob Peichel
Senior Art Director: Jen Neis
Senior Copywriter: John Sullivan
Producer: Kelly Farley

Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura
Producer: Caleb Dewart
Director of Photography: Christian Spranger

Editorial: Arcade Edit
Editor: Nick Rondeau
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Gavin Carroll
Assistant Editor: Carmen Hu

Telecine: The Mill
Executive Producer: LaRue Anderson
Colorist: Greg Reeves

Online & FX: Brewster Parsons
Lead Flame Artist: Louis Mackall
Producer: Georgina Poushkine
Owner/President: Darcy Parsons

Music: Echo Boys
Artists: Tom Lecher, Alex Berglund, Tyler Tholl
Audio Producer: Sara Davidson

Burger King SatisFry Everybody!

Eat healthy and get Satisfried with Burger King

Now you can satisfy everyone with Burger King's new Satisfries. The new healthy french fries launch with this fun new commercial from Mother, NY that satisfries everyone from the town firemen to the cool dude who's so thrilled he does a burn out in his hot rod.

Credits:
Ad Agency: Mother, New York

Water Kills campaign for Water is Life Organization via Miami Ad School

Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. Water Kills campaign aims to get donations to fight this problem for Water Is Life organization.

Credits:
Ad Agency: Miami Ad School, San Francisco
Art Director, Copywriter: Hazar Aki
Photography: Clint Blowers

Rory McIlroy Bakes an Apple Pie in new Santander Advert

 Credits: 
Client: Santander
Agency: Havas London
Creative Director: Russell Schaller
Creative: Sam Shepherd, Gareth Grey
Agency Producer: Laura Middleton
Production Company: Knucklehead
Director: Ben Gregor
Producer: Francis Mildmay-White
DoP: Ben Wheeler
Production Designer: Dan Betteridge
Editor: Mark Burnett

A Dancing Rooster Demonstrates Magic Body Control for Mercedes-Benz

Mercedes-Benz uses a chicken, sorry a rooster to demonstrate the luxury car makers Intelligent Drive Stability Control with the absolutely histarical MAGIC BODY CONTROL commercial. The German ad agency Jung von Matt created the spot.

Unfortunately, a very similar ad was created by Ogilvy & Mather out of Germany (video below) for Fujifilm X-S1 earlier this year. The "Keep a steady head" spot features a chicken doing the same dance.

Alec Baldwin is the world's best Teacher in DDB Chicago new Capital One Ad

Alec Baldwin is the "Teacher" in new Capital One Venture Ad

Surprise substitute teacher Alec Baldwin gives a lesson on the algebra of travel to a group of precocious fourth-graders, explaining fundamental principles like why their beloved teacher has fled to the Bahamas early on a whim. The life-enhancing class lesson leaves students wide-eyed and ready for action, and proves that even Baldwin can wind up with a “World’s Best Teacher” award.

 Credits: 
Client: Capital One
Spot Title: “Teacher”
Agency: DDB Chicago
Executive Creative Director: Mark Gross
Creative Director: Bart Culberson
Associate Creative Director: Mike Ackerman
Copywriter: Tanner Tananbaum
Executive Producer: Marion Lange
SVP / Integrated Brand Leader: Chris Pultorak
VP / Senior Account Director: Matthew Schabdach
Account Executive: Ben Solocheck

Production Co.: Tool Of North America
Director: Erich Joiner
Executive Producer(s): Brian Latt, Oliver Fuselier, Danielle Peretz

Editorial: NO6
Executive Producer: Crissy DeSimone
Senior Producer: Kendra Desai

Color: Company 3
Colorist: Tyler Roth
Producer: JP McIntosh
Assistant Colorist: Paul Galati

Finishing: Method Studios
Flame Artist: Mark Anderson
Clean Up: Ryan Wood
Flame Assist: Brandan Baki
Producer: Erica Hilbert

Mix: Another Country Studios
Mixer: David Gerbosi
Executive Producer: Tim Konn
via: Trust

Network Rail, Track Tests featuring Wretch 32 & George the Poet

Network Rail: Track Tests Public Awareness Campaign

We set up this test to bust the myth that sound isn’t necessarily straight forward and won’t behave as you’d think. It reflects off buildings, fences, embankments, etc, and competes with other noises in the area. Much of the train sounds actually radiate outwards, with wheels acting a bit like amplifiers. People often make the mistake that they’d know which way the train is coming from by the noise it creates, this test proves it can be pretty tricky and really not worth the risk. Take the test yourself at http://www.youtube.com/user/networkrail/tracktest

 Credits: 
Title/Project: Network Rail Track Tests
Creative Ad Agency: M&C Saatchi
Copywriter: Dan McCormack, Luke Boggins
Art director: Luke Boggins, Dan McCormack
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Production company: Mrs Grey
Director: Alex Garzioli
Audio Post Production: Angell
Sound Post Production: Mrs Grey

Toyota Europe, "We Are Hybrid" via Saatchi & Saatchi EMEA

Toyota and Saatchi & Saatchi EMEA have launched a new brand film "We Are Hybrid", celebrating Toyota Hybrid's 5 million unit sales success and the happiness effect the engineering has on drivers.

The film made it's debut at the Frankfurt Motor Show and is directed by hot shot UK collective "Bullion". The film is a dynamic edit of different people, objects and places that, when paired together, form different kinds of smiles. Hundreds of images were filmed over 4 days across the UK to bring this bright optical experience to life. Combined with typography, punchy messages and positive music, the film aims to convey the feeling of a Toyota Hybrid driver.

 Credits: 

Creative Ad Agency: Saatchi & Saatchi EMEA

Jason Romeyko: Creative Director Toyota

Adrian Caddy: Creative Partner

William John: Senior Copywriter

Adrian Ruiz-Mediavilla: Art Director

Paul McHugh: AE

Greg Hemes: Producer

Production Company: Bullion Productions

Directors: James Paul Willis, Ross McDowell, Jack Newman

DOP: Jack Newman

Post: Finish TV

Music: Skyrmish

Editor: Dave Graham

Nice Hat "Hero" from 47 Brand

Forty Seven Brand launches the New '47 NFL Franchise hat with "Hero"

47 Brand launches a new ad campaign with the "Nice Hat" ad created by Boston ad agency The Fantastical. Below, a series of pick-up lines you can try using yourself compliments of the 47 Brand.

Music Credit: Track: "Please, Please" by, The Franks



Credits:
Client: ‘47 Brand
Creative Ad Agency: the Fantastical, Boston, MA
Managing Partner/Chief Creative Officer: Michael Ancevic
Managing Partner/Chief Creative Officer: Steve Mietelski
Executive Producer: Susan Poor
Senior Account Executive: Emily Hurwitz
Production Company: Backyard Productions, Venice, CA
Director: Kim Nguyen
Director of Photography: Giorgio Scali
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Producer/UPM: Kevin Sharpton
Editor: Pedram Torbati @ Untold Stories
Producer: Kristen Anderson @ Brickyard
Engineer: Mike Secher @ Soundtrack
Graphics: The Brickyard, Boston, MA

New Apple iPhone 5c "Greetings" Ad (extended cut)

All the wonderful the world says "hello" featured in Apple's latest spot from TBWA/Media Arts Lab

Watch new iPhone 5c owners say hello from around the world in Apple's newest ad entitled "Greetings."

Smell The Freedom in Juniper Park's "Knockoff" Ad for New York Fries Premium Hot Dogs

Smell the freedom in New York Fries "Knockoff" commercial, work by Toronto's Juniper Park

New York Fries has launched an all new, quality hot dog called the 'Premium Dog.' And like any other luxury brand item, you have to look out for the knockoffs.

“New York Fries is a very courageous client,” said Barry Quinn, executive creative director at Toronto ad agency Juniper Park.

“They had an interesting problem to solve: they’ve been selling hotdogs for 25 years, and now they have re-formulated them. They took something like a French fry and elevated it, and want people to expect more when they get a dog.”

Credits:
Creative Ad Agency: Juniper Park, Toronto, Canada
Executive Creative Directors Partners: Barry Quinn, Terry Drummond, Alan Madill
Art Director: Mike Schonberger
Writer: Matt Hubbard
Producer: Sharon Kosokowsky
Account Service team: Caroline Hart, Deniz Melen
Production House: Sons & Daughters
Director: Matt Swanson
DOP: Phil Lanyon
Producer: Scott Houghton
Editor: Stephen Sora
Editorial House: PosterBoy Edit
Audio House: Pirate Toronto
Music Director: Chris Tait

DDB Tribal's eye candy of a spot for German based Deutsche Telekom

MPC LA Goes Abstract for Deutsche Telekom
When German telecommunications giant Deutsche Telekom wanted to tell a story of the increasing interconnectivity of the modern world, they chose an unconventional approach: rather than tell this tale literally, they followed the advice of German agency DDB Tribal and Director Carl Erik Rinsch to convey it as a visual metaphor representing the body, nature and the universe. Rinsch, in turn, turned to MPC LA, confident that the studio could create the spot’s tone and style and execute roughly 35 seconds of pure CG animation in just one month.

The result is a spot of rippling beauty, with a colorful web of energy spreading across the earth, morphing into vast city skylines and then people. Working from references provided by the director, MPC 3D Supervisor Dan Marsh and Concept Artist Casey McIntyre created this spectacle using Houdini and custom procedurals to echo patterns in nature and render hundreds of millions of particles.

The studio simultaneously previsualized the storyboards to explore composition, animation timing, and camera movement. They imported Maya animations into Houdini to create procedural animations and lighting effects. Head of 3D Andy Boyd – who has worked with the director in the past – and Marsh oversaw a team of animators and lighters, while 2D Supervisor Jake Montgomery completed the look in compositing and enhanced it in Flame. MPC LA Colorist Derek Hansen performed color duties for the live action portion of the spot.

“On a one-month production schedule, creating :35 seconds of material from scratch required a focused collaboration,” Marsh said of the team effort. “It was important to set the look in our concept work so that the CG team had a real visual goal to reach given the spot’s abstract look. With everything being full CG, we had a lot of room for creative freedom. Everyone nailed their jobs, and we ended up with a highly original, engrossing spot.”

Credits:
Agency: DDB Tribal, Germany
Creative Director: Philipp Dietz, Bahador Pakravesh
Head of TV: Meike van Meegen

Film Production: Markenfilm GmbH & CO. KG
Director: Carl Erik Rinsch
Executive Producer: Katie Stiebel
Visual Effect Producer: Chris Fieldhouse / Home
Director of Photography: Ottar Gudnason

VFX: MPC
Head of 3D: Andy Boyd
3D Supervisor: Dan Marsh
2D Supervisor: Jake Montgomery
Animators: Charles Trippe, Arrev Chentekian, Jelmer Hoekstra, Kirsten Eggleston
Lighting: Andy Boyd, Dan Marsh, Corrine Deorsay
Previs: Tyler Lancaster
Concept Art Lead: Casey McIntryre
Concept Artists: Ram Bhat, Tony Meister,
2D Compositing: Ben Persons, Chris Howard, Ryan Knowles
Telecine: Derek Hansen
Executive Producer: Asher Edwards
Deputy Head of Production: Mike Wigart
VFX Producer: Juliet Tierney

Perfomance Capture & Body VFX: Ghost Town Media

Editorial Co: Cut & Run
Editor: Frank Effron
Producer:
Assistant Editor: Russell August Anderson
via: Trust Collective

Android KitKat, Take A Break and Win a Nexus 7 Smart Phone

Have a Seat on the Android KitKat custom made billboards created by JWT Amsterdam

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Credits:
Advertising Agency: JWT Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje

Samsung Galaxy S4: The Smart Phone Line

Samsung Galaxy S4: The Smart Phone Line

Unlike some of the recent line ups for the new iPhone, Samsung does one better with "The Samsung Galaxy S4 Smart Line." In New Zealand, Samsung saved its customers the pain of lines by creating a digital queue for the launch of the Galaxy S4. In an update of the virtual queue idea, with customers also acting as marketers, people could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.

Credits:
Creative Advertising Agency: Colenso BBDO, New Zealand

A Bad Lip Reading Production, NFL & McDonald's Mighty Wings

Mighty Wings: Bad Lip Reading


Bad Lip Reading Productions takes the NFL sidelines for McDonald's to introduces Mighty Wings. Below is the original "THE NFL : A Bad Lip Reading" — A Bad Lip Reading of the NFL

psa: Rape "It's Your Fault"

"It's Your Fault"
All India Bakchod (AIB 365) a collective of entertainers consisting of Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya, together they create a weekly sketch show from India's edgiest, politically incorrect and humorous news headlines.

AIB 365's lastest work is an ingenious video that adds humor and sarcasm to this public awareness campaign for Violence Against Women Prevention. The PSA entitled "It's Your Fault" blames women themselves for being the victims of rape. With ridiculous lines like "...scientific studies suggest that women who wear skirts are the leading cause of rape, do you know why? Because men have eyes." The video goes on to blame women for watching Bollywood films, mobile devices and the lack of support from India's Police...the comedic approach to the campaign actually might work.

Every sexual assault case in India inspires a string of stupid and hateful remarks against women. This is our response to those remarks.

Credits:
Director: Ashwin Shetty
Cinematographer: Ankit Mhatre
Written by: AIB.
Editors: Ashish Heblekar & Shashwat Datta
Music: Mehar Chumble
Assistant Directors: Shruti Naik & Geethika Chandran Kinakkal
Line Producer: Achal Manglik
Assistant Producer: Melbun D'souza
Live Sound: Rinku Pathak

Documentary: The Dark Side of Apple's iPhone 5S

i waited in line for 10 hours for the first iPhone, also waited in line, outside the mall, in 1999 for the Sega Dreamcast. it's like tailgating. being excited about something and letting that excitement grow along side similarly minded people. when i went out for the 5S launch i found a lot of that excitement and enthusiasm but i also found a lot of tired anxious people who were waiting in line for reasons other than their own desire for a product. that was a little bothersome. the scene at the apple store just before the phones release was also a sight i'd never experienced. beyond excitement it was closer to hysteria. encouraged by hundreds of equally hysterical employees in blue shirts. at the peak of that hysteria i stopped and reminded myself what the impetus was for all of this; a new phone. that warranted a head shake and an eye roll. it's fun to get excited about something, no matter how ridiculous it may seem. i went to the superbowl once and when the patriots lost my best friend started crying. i can understand sleeping on the street for a new toy more than i can crying over a professional sports game.. it takes all kinds i suppose.

via Casey Neistat

Credits:
The film was co-produced by Casey Neistat and Gabriel Nussbaum of Bank Street Films

The Stunning Face Typograpghy Posters by NYC Designers Sagmeister & Walsh

TAKE IT ON SVA Posters created by the New York City based Design firm Sagmeister & Walsh

“Take it On” posters for the School of Visual Arts (SVA) in New York City. We looked around our studio and realized that the Sagmeister & Walsh team is rooted in the SVA community. Stefan teaches at the MFA Design department, Jessica teaches at the BFA Design department, and Santiago was a student at the BFA Design department. We embraced the maxim by literally taking on the typography on our faces. We worked with renowned photographer Henry Leutwyler and creative retoucher Erik Johansson to achieve this poster series which is now displayed throughout the NYC subway stations.

Credits:
Art Directors: Stefan Sagmeister, Jessica Walsh
Designers: Stefan Sagmeister, Jessica Walsh, Santiago Carrasquilla
Photographer: Henry Leutwyler
Creative Retoucher: Erik Johansson

[images/story via: Sagmeister&Walsh]


Sagmeister & Walsh's work for the Aizone Fall/Winter 2013 Campaign

The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive and exuberant energy which reflects the dynamic, vibrant nature of the brand. They debuted the typography through colorful face painting with positive inspirational maxims "Play Hard", "Make Your Luck", "So It Goes", "Go Go Go" and "Be Free". Working with renowned body painter Anastasia Durasova, we painted the models' face with strong geometric graphic and bold playful typography.

Behind the scenes...


Credits:
Art Direction, Design: Sagmeister & Walsh
Makeup: Anastasia Durasova
Photography: Henry Hargreaves
Production: Group Theory / Ben Nabors
Retouching: Lutz & Schmidt
Hair Stylist: Gregory Alan
BTS Video: Brian Petchers
[images via: Sameister & Walsh]

The Carl Sciortino Jr. "Father's Son" Ad is one of the best Political Ads We've Ever Seen

Even Carl's Tea Party Dad is impressed with the Massachusetts Liberal

Carl Sciortino is a Democrat running in the special election for Massachusetts' 5th Congressional District, the Primary Election is October 15, 2013. And this is his Father, the duo create a genuinely great political ad, the first we've seen of it's kind.

A LEGO Blocumentary: Master Builder / Designer Steve Gerling

LEGO® Master Builder Academy presents a new episode of the Blocumentary web-series.

In this installment, we visit the workplace and home of LEGO Master Builder Steve Gerling to discover how his talent as a wood-carving sculptor led him to become an accomplished and celebrated designer of plastic brick models. It's just one more example of how creative imagination can transform any medium into a true work of art.

Find more on LEGO Master Builder Academy at: mba.lego.com (currently only available in the United States).