Ditch The Tie Gentlemen and SOL Will Give You Free Beer
28 Feb 2013
Sol brings ‘Espiritu Libre’ to the streets of London. The original Mexican beer films office workers as they ‘lose the tie’ and live a free-spirited life.
Sol, the original Mexican beer born in 1899, has revealed the hidden ‘free spiritedness’ of London’s desk-bound, 9-to-5ers in a film that sees them ‘Lose the tie, gain some Espiritu Libre’.
The campaign was created for the HEINEKEN-owned premium packaged lager by The Marketing Store, and captures the reactions of a host of city workers as they answer the call to break free and ‘recycle’ their ties.
It’s early evening at Canary Wharf and, after a long day at work, city workers are commuting home at Canary Wharf Underground station. At the station, standing next to the standard recycling bins, many are intrigued to see a tie recycling bin, with the words ‘Espiritu Libre’ printed on it.
We see lots of male city types strip off their ties and drop them into the recycling bin. The intrigue continues when the bin makes an unusual whirring noise as if it’s processing something and, much to the amusement of the men and passers by who have gathered around, we see the severed ends of their ties appear at the flap below. A note is attached to it by a Sol bottle top, bent into a clasp.
The note reads “Free Beer for a Free Spirit…” and offers a complimentary bottle of Sol at The Ledger Building Bar that evening.
The film ends by showing one of the men handing over his severed tie at the bar in exchange for a Sol. The barman pins it up on a board next to lots of other chopped-up ties.
The video is part of Sol’s ‘Espiritu Libre’ experiential activity, which saw the tie recycling bin appear at Jubilee Plaza, Canary Wharf on 21st February.
Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends.”
Graham Wall, Executive Creative Director at The Marketing Store, says: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The ‘Espiritu Libre’ activity brings out that free-spirited sense of liberation that every bogged-down city worker has in his heart.”
Credits:
Director, Phil Hawkins
Production, Little Fish Films
Executive Creative Director, Graham Wall, The Marketing Store
Tyler Florence & Lisa Switkin Talk Engineered Artistry for Trex
What happens when an amazing culinary artist and a titan of architecture and design sit down for a conversation on a beautiful Trex deck? Tyler Florence and Lisa Switkin talk form and function, food and life, green living and outdoor escapes in this six minute promo spot for Trex. I love the idea they discuss at just before the five minute mark...build the deck and then your home around it, awesome.
Tyler Florence: A consumate culinary artist, as well as a restaurant owner, cookbook author, entrepreneur and winemaker.
Lisa Switkin: A landscape architect whose most famous project is Manhattan's High Line. She's a partner at James Corner Field Operations, a leading architecture firm.
Credits:
Neiman for the Trex Company.
Labels:
environmental ads,
great ads
Don't Mess With Your Kids Mac&Cheese "Double Bad" TV AD
A father is interrogated by his two children after being caught eating their Macaroni & Cheese in this fun new commercial for Kraft's Homestlye Mac&Cheese Bowls.
Credits:
Ad Agency: CP+B
CCO: Rob Reilly
ECD: Tony Calcao
ECD: Adam Chasnow
ECD: Tom Markham
CD: Matt Talbot / Andrew Lincoln
Production Company: Epoch
Director: Greg Bell
Labels:
Food and Drink,
great ads
Ever Wonder What Really Happens Inside Those BIC Multi Color Pens
27 Feb 2013
Credits:
Ad Agency: Toy, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarrette
Productors: Soixante-Quinze
Labels:
funny commercials
Keep Moving Projects with Alicia Keys and BlackBerry 10
BlackBerry releases the second commercial featuring Alicia Keys, listen in as she enlists the help of her fans and her BlackBerry Z10 device to create her Keep Moving Project. She's collecting photos of her fans in every city she visits this year to create an amazing series of music videos. Follow her on this collaborative journey to determine what keeps all of us moving.
Ironically the Alicia Keys (BB's Creative Director) spot uses the music and song from Machinarium, "Glass House With Butterfly" by Tomáš Dvořák.
Labels:
Blackberry,
celebrity commercials
Toronto's Bier Markt Makes Beer Beautiful In BillBoards
Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.
The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.
“Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.
Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing - and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."
Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.
“We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”
Credits:
Client: Bier Markt
Creative Agency: Open Creative Co., Toronto
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Photography: Vince Noguchi & Rob Fiocca
Retoucher: Dwain Jones
via: Glossy
Labels:
beer ads,
billboards,
Food and Drink
Tallink Cruise Lines Has A 22-Hour Disco Head Party - Don't Believe? See The Ad
Tallink Silja Cruise Lines is a provider of high-quality mini-cruise and passenger transport services in the Baltic Sea region with a fleet of 18 ships and one very special ship. The Europa ship caters to the Disco lovers and these DiscoHeads are having a 22-hour party cruise.
Credits:
Client: Tallink - Silja Line
Brand: Europa
Agency: LOVELY www.thisislove.ly
Creatives: Magnus Olsson & Avinash Sampath
Production House: Flodell Film, Stockholm
Director: Jorn Haagen
Producer: Mikael Flodell
Editor: Mark Richards
Agency Producer: Mark Baughen
Soundtrack: Kannata by DJ Rocky Rock
Labels:
European Ads,
great ads
NBA Big "Brandon & Monta" Are The Modern Day Laverne & Shirley
Check out the newest NBA BIG commercial, "Brandon & Monta," a take on the iconic 70's sitcom, Laverne & Shirley -- the original Milwaukee duo. The commercial highlights the chemistry between Brandon Jennings and Monta Ellis to the sound of the Laverne & Shirley theme song, "Making our Dreams Come True" by Norman Gimbel and Charles Fox.
Credits:
AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Meaghan Oikawa
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
EDITORIAL: Final Cut
Editor: Matt Murphy
Assistant Editor: Chris Amos
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
VISUAL EFFECTS: MPC
Telecine: Mark Gethin
Lead 2D Artist: Ben Davidson
Executive Producer: Asher Edwards
Producer: Juliet Tierney
MIX: Lime
Sound Engineer: Loren Silber
Executive Producer: Jessica Locke
Labels:
nba,
sports ads
Code - It's The New Superpower Says Code.org
26 Feb 2013
Learn about a new "superpower" that isn't being taught in in 90% of US schools in this awesome promo spot for code.org.
The campaign stars Bill Gates, Mark Zuckerberg, will.i.am, Chris Bosh, Jack Dorsey, Tony Hsieh, Drew Houston, Gabe Newell, Ruchi Sanghvi, Elena Silenok, Vanessa Hurst, and Hadi Partovi, it was directed by Lesley Chilcott.
Labels:
great ads,
technology
The Serious Business Of Creating An OREO Cookie Separator Machine
Finally an OREO cookie separator machine. It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.
Credits:
Creative Agency: Wieden + Kennedy, Portland
Labels:
Food and Drink,
great ads,
Oreo Cookie
END7 PSA "How to Shock a Celebrity" and The Rest Of Us
END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.
Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 -- together we can see the end!
END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities -- the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.
Labels:
celebrity commercials,
PSA,
Public Awareness
The Gap Denim Gets Colorful In New Spring Collection Ad
Under the creative leadership of Producer/Composer Chris Heidman, the Minneapolis office of HiFi Project was called on recently by ad agency Peterson Milla Hooks for a whimsical, new Spring 2013 campaign for The GAP. HiFi Project collaborated closely with popular DJ/Electronic Artist KI:Theory to add just the right musical color to the new ad.
When it comes to music, GAP is known as a forward-thinking brand, explains HiFi Project Creative Director/Co-Founder Paul Robb. When we were presented with the striking imagery for the Skimmers campaign, we knew we would have to provide music that was just as bright, fresh, and new as the picture. In addition to our original tracks, we approached Ki:Theory, the cutting-edge DJ/Electronic artist and friend of HiFi; and it was his track that succeeded in capturing the mood of the spot perfectly.
Using toy pianos, manipulated vocals, and a wide variety of cut-and-paste production techniques, Ki:Theory was able to take a pretty traditional group of instrumental sounds and combine them into something that sounds newer than new, but still somehow sounds familiar, adds Chris Heidman, who oversees the Minneapolis office of HiFi.
HiFi Project was great to work with on this new, spring campaign for The Gap, concludes Daron Walker, Music Supervisor for Peterson Milla Hooks. They have access to a truly diverse and talented group of artists. I was familiar with Ki:Theory, and when HiFi suggested him, I knew he was going to be the perfect fit for this project. I gave them a broad idea of what we were looking for, and we really worked well through the creative process together.
Credits:
Agency: Peterson Milla Hooks
Executive Creative Director: Dave Peterson
Head of Production: Aldo Hertz
Broadcast Producer: Sean Healey
Music Supervisor: Daron Walker
Account Supervisor: Liz Sudit
Account Representative: Erica Lachat
Production Company: Bees and Honey
Directors: Alexander Dynan/Dave Peterson
DP: Alexander Dynan
Line Producer: Bianca Cochran
Editorial: Channel Z/Minneapolis
Editor: Brett Astor
Producer: Kelly Thaemart
VFX/Finishing: Pixel Farm
VFX Supervisor: Kurt Angel
VFX Producer: Krystal Lamoureux
Music Company: HiFi Project
Creative Director: Paul Robb
Executive Producer: Birgit Roberts
Producer: Chris Heidman
Composer: Ki:Theory
Labels:
fashion industry,
great ads
The "Ultimate Paintball Duel" Between Two 2013 Audi RS4's
What happens when you take two brand new Audi RS4s, put them in a military aircraft hanger designed to house fighter jets, mount high performance paintball guns on the bonnets and challenge them to the ultimate paintball duel? This happens and it is awesome.
The drivers are Jim Dowdall & Colin Skeaping, two of the UK's most experienced stuntmen, listen as they talk about their day job and CVs that include doubling for Luke Skywalker & Stormtroopers in the early Star Wars films, clip below.
Here is a cool behind the scenes look at the duel in the making.
and a list of what you'll need to get it done:
2 2013 RS 4 Avants - S Tronic
2 Stunt drivers
1 Decommissioned MOD aircraft hangar
3 Browning .50 cal replica paintball guns
12k Paintballs
6 Paint grenades
400L Poster paint
2 RED EPIC cameras
14 Go Pros
6 DSLRs
1 Hexacopter (aerial camera) and then 48hrs of clean up!
McDonald's France Goat Cheese Burger and a Friday The 13th Killer Ad
25 Feb 2013
McDonald's France has begun airing two new commercials, above is the ad entitled "Killer" and below the "Prison" spot. In Killer, the bad guy who all too closely resembles Jason from Friday The 13th is the victim this time as two young ladies chase him down through a forest for his bag of McDonald's food...not just any food either, in France the chessy goodness burgers are topped with goat cheese and raclette.
Credits:
Agency: TBWA, Paris
CD: Jean-Francois Goize
AD: Alexandre Mba-Nze
Copywriter: Mehdi Hamzaoui
TV Producer: Amer Zoghbi
Agency Producer: Smile Unlimited
Director: Greg Gray
Sound: Else
Sound Director: Fabrice Pouvreau
Labels:
European Ads,
Food and Drink,
great ads,
McDonald's
The Bridgestone Bike Booth #Passion4Performance
Creative agency tinMan created a rather interesting social media activation in the middle of the bush during a MTB race at the Bridgestone Route 66 MTB Experience, at the Cradle of Humankind, Muldersdrift, south Africa.
Credits:
When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth.
600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!
Agency: tinMan Digital, Centurion, South Africa - Agency website: http://www.tinmandigital.co.za
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: http://www.contentmintcrew.com
In partnership with: http://www.dwf.co.za
Labels:
Social Media Advertising,
sports ads
Bus Shelter Comes To Life In The Weather Channel's New Ads
To dramatize the Weather Channel's new Android app that alerts users down to the exact minute of impending weather changes, iris developed 15- and 30- second commercials in which they soaked unsuspecting travelers in a place originally designed to protect you from the elements: a bus shelter.
Credits:
Creative Ad Agency: Iris
An Android With A Passion For Nestle Grand Chocolat
The new ad for Nestle Grand Chocolat is so strong in sensations, creamy and intense that even an android can feel emotions with a square of chocolate.
Credits:
Advertising Agency: JWT Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Laurent Salles
Copywriter: Thierry Brioul
TV Producer: Charlotte Saint-Paul
Post-Production: Jean-Gabriel Saint-Paul
Director: Chris Delaporte
Production: Why us?
But, huh, what?...an Android? Chocolate? Strange yes, although this isn't this first Android we've met with a vice or two...
Labels:
Food and Drink,
great ads,
technology
Eva Longoria Dances With Her Cat In New SHEBA TV Ads
Eva Longoria looks beautiful dancing with her cat in the new "Feed Your Passion" TV commercial for Sheba Brands cat food.
A look behind the Scenes with spot director Martin Werner, cat trainers David Allsberry and Guin Dill at the SHEBA "Feed Your Passion" TV shoot and of course lots more Eva Longoria.
Labels:
celebrity commercials,
great ads
Target "Can't Wait To Meet You" Canada TV Ads
Bullseye, Target's English Bull Terrier mascot sets off on a journey across Canada in a motorcycle sidecar meeting friends along the way in the chains "Can't Wait To Meet You" commercial.
Labels:
great ads,
Target Ads
Sony Xperia Z Puts A Baby To Work In Cute "User Tested" Ad
The Sony Xperia Z is now User Tested thanks to the adorable Baby Anya in this new ad for UK based Three.
Apple's iPad "Hollywood" TV Ad - Are We Bored Yet
Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Associate Creative Directors / Art Directors: David Zorn, Masaya Asai
Associate Creative Director / Copywriter: JD Jurentkuff
Art Directors: Dominic Orlando, Danny Duran
Copywriter: Tatum Shaw
Executive Producer: Mike Refuerzo
Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada
Production Company: Green Dot
Directors: Mark Coppos, Rebecca Baehler
DP: Fernando Cardenas
Editorial Company: Nomad Editing Company
Editor: Val Thrasher
Post Company: D-Train
Lead Flame Artist: Ben Gibbs
Labels:
Apple,
technology
"Hola" Taco Bell Cool Ranch Doritos Locos Tacos Teaser Commercial
24 Feb 2013
Prepare to say "hola" to the new Cool Ranch Doritos Locos Taco. The new Taco will be available March 7, until then you can enjoy this new ad as this guy sits at a bus stop in the pouring rain stuffing his taco with Doritos. If that isn't sad enough he gets blasted with more water by a garbage truck.
The spot also features a Spanish version of the Lionel Ritchie song "Hello."
Labels:
funny commercials,
great ads,
taco bell
An Epic Tumble Down Mountains For "Schweppervescence"
22 Feb 2013
The Schweppes Tumble is a Schweppervescence of an ad full of fun as we tumble down snowy mountains, grassy hills, a forest and roll our way over a herd of sheep as we free fall to the bottom of a waterfall...ah now that is refreshing.
Credits:
Creative Ad Agency: George Patterson Y&R, Melbourne
Client: Schweppes
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Writer: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Production Company: Revolver Film
Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Pip Smart
Director of Photography: Adam Arkapaw
Editor: Jack Hutchings
Editorial Company: The Butchery
Music: D'Oyley Carte Opera Company
Song: HMS Pinafore
Music Supervisor: Karl Richter
Music Company: Level Two Music
Labels:
Food and Drink,
great ads
Get Ready For Whole Lot Hyundai Ads During The Oscars
“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”
On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. The voice-over man is Academy Award-winner Jeff Bridges.
Hyundai Genesis - The "Paparazzi" ad plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.
Hyundai Elantra - "Elevator Pitch" commercial uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.
Trash Talk with the Smiths | "Driving Home" and "Rehearsing", In the Kenny Smith house, it's never "just a game" the Santa Fe ads.
Hyundai Azera | "Thanks"
They even got into the Harlem Shake craze by celebrating the delivery of the first Veloster RE:MIX Edition.
Labels:
car advertising,
great ads
Table of Content and Hooligan Help Imagine The Day Cancer is Cured
New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.
The brand image campaign serves as a call to action with the promising hope of a cancer cure -- thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.
“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”
"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.
“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.
Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.
“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”
“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”
"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”
“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”
Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:
“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”
Credits:
Client: Leukemia & Lymphoma Society
SVP, Marketing Lisa Stockmon
Sr Creative Director: Robert Santangelo
VP, Marketing & Creative Services: Martanne Kaczmarkiewicz
Ad Agency: Interplanetary
Sr Producer: Terry DeBonis
Partner, Creative Director: Bruce Lee
Partner, Creative Director: Jill McClabb
Art Director: Chris Parker
Managing Director: Joe Dessi
Production Co: Table Of Content
Director: Rick Knief
Producer: Michelle Towse
Labels:
great ads,
PSA,
Public Awareness
Stunning Tightrope Walkers in Death Defying Samsonite Firelite Ad
Three international tightrope walkers balance themselves and luggage in beautiful picturesque parts of the world for Samsonite's Firelite Luggage.
Samsonite Australia's Vice President Ari Priester said “We think the new campaign is fabulous. You can’t keep your eyes off those guys doing such cool things on the tightrope, and it’s amazing that they could actually do it carrying Samsonite luggage.”
Watch these tightrope walkers behind the scenes to see how the latest Samsonite television commercial was created.
Credits:
Ad Agency: Cheil World Creative.
The Alternate Ending To Foot Locker's Entourage Ad
For James Harden and his entourage it's all about the shoes in the latest TV commercial for Foot Locker, Kris Humphries on the other hand, well he is all about the Time Machine.
Credits:
Agency: BBDO New York
CCO: David Lubars
Senior CD: Chris Beresford-Hill
Senior CD: Dan Lucey
AD: Matt Sorrell
CW: Jessica Coulter
EP: Dan Blaney
Prod. Co.: Biscuit
Director: Aaron Stoller
Managing Director: Shawn Lacy
Exec. Producer: Holly Vega
Producer: Mala Vasan
DOP: Mandy Walker
Production Design: Lester Cohen
Editing: Mackenzie Cutler
Editor: Ian MacKenzie
Exec. Producer: Sasha Hirschfeld
Labels:
great ads,
nba,
sports ads
You Do Stupid Things In A Group
21 Feb 2013
Out of JWT-India comes this interesting print ad campaign "Youdo Stupidthings Inagroup" for Chariot, a travel company based in New Delhi India that offers tour packages.
Nothing personal to the groupof stupidcreatives behind this...if comparing dog fights, violent riots, guns, and prejudice is your idea of promoting luxury group travel packages then you should all be fired.
Credits:
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriter: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
First Lady Michelle Obama and Big Bird Team Up to Help Get Kids Healthy
First Lady Michelle Obama and Sesame Street's Big Bird teamed up to film two public service announcements encouraging kids to eat healthy and get active. The new PSAs are launched as part of the third anniversary celebration of Let's Move! -- Mrs. Obama's initiative to ensure that all our children grow up healthy and reach their full potential. You can get your kids moving at http://www.letsmove.gov
Labels:
PSA,
Public Awareness
Nathan Barnatt and Alec Baldwin In Capital One Commercial
Alec Baldwin and Nathan J Barnatt in Captial One's newest ad for the Purchase Eraser App. Nathan steals the spotlight in this one, too bad he doesn't get the girl on the motorcycle.
Labels:
celebrity commercials,
great ads
Domino's Pizza "Delivering The Movies" UK Adverts
From S.W.A.T to Zombies, Domino's Pizza is delivering the movies.
Back to reality, a more realistic look at who is delivering your Domino's Pizza via the "Hero" ad.
Credits:
Advertising Agency: Big Communications, London, UK
Creative Director: Dylan Bogg
Art Director: Tim Jones
Copywriter: James Cross
Director: Jake Wynne
Production Company: Live and Breathe London
Producer: Nicole Sloane
Google Wants You To Do Just One Thing Today
20 Feb 2013
If there's one thing you do today, get a business online...Google tells us all to get our brother's, sister's, aunt's, uncle's, our mother's and all our favorite business' online.
New Ad For Outlook "Get Going" Is Awesome If You Are Building Your Own HoverCraft
Credits:
Agency: Deutsch, New York
Partner, Chief Creative Officer: Greg DiNoto
Group Creative Director: Paul Kekalos
Associate Creative Directors: Luke Hughett, Sean Lee
Senior Copywriter: Lee Tone
Interactive Art Director: Roxy Feldman
Senior Vice President, Director of Broadcast Production: Joe Calabrese
Senior Producer: Jenny Hile
Client: Microsoft
Senior Director, Product Management, Marketing: Dharmesh Mehta
Production Company: Anonymous Content
Director: Malcolm Venville
Director of Photography: Paul Cameron
Executive Producer: Eric Stern
Line Producer: John Benet
Assistant Director: Bob Wagner
Editorial: PS 260
Editors: J.J. Lask, Maury Loeb
Assistant Editors): Colin Edelman, Matt Posey
Senior Producer: Laura Patterson
Executive Producer: Zarina Mak
Color Correction Facility: Nice Shoes
Colorist: Chris Ryan
Online Facility: Absolute Post
Online Editor: Morgane Furio
Visual Effects Company: 8VFX
Musician: Macklemore
Song: "Can't Hold Us"
Music, Licensed Music Tracks:
Composers: Ben Haggerty, Ryan Lewis
Author (Lyrics): Ben Haggerty
Producer: Ryan Lewis
Audio Post Company: Sound Lounge
Labels:
great ads,
Microsoft,
technology
Burger King Makes It All About The Breakfast In New Ads
To kick off Mother, NY new relationship with Burger King in 2013, they have launched three new spots for the 'Breakfast' campaign. Titled “First Cup,” “Two Thumbs” and “Faustin,” the series highlights Burger Kings re-entry into the breakfast mindset and showcases two new breakfast offerings: freshly brewed Arabica coffee for 25 cents and the mouth watering Gouda Bacon Sandwich. Set within the walls of the Burger King home, its restaurant, viewers learn about the new breakfast items while meeting a soon-to-be recurring cast of characters joining the familiar cast of employees including affable patriarch of the Burger King family John the Manager.
In the 15-second spots “First Cup” and “Two Thumbs,” our patriarch John excitedly touts Burger King’s new smooth and delicious coffee for a price that can’t be beat. The 30-second “Faustin” spot has Burger King’s new resident French chef discerningly construct his newest creation the Bacon Gouda Sandwich. An anxiously awaiting crowd gathers around Faustin’s kitchen as he completes his masterpiece and reminds them not forget the most important consideration for the perfect breakfast sandwich: “Ze new coffee!”
Credits:
Project Name: Breakfast Campaign
Agency: Mother NY
Client: Burger King
Spot: “First Cup,” “Two Thumbs” and “Faustin”
First Launch Date: Feb 18 2013
Media: TV
Creatives: Mother New York
Mother New York Mother New York
Mothers: Mother New York
Agency Producer: Mother New York
Music/Business Affairs: Mother New York
Production Company: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue
Executive Producers: Doug Halbert
Line Producer: Anita Wetterstedt
Costume & Wardrobe Design: Lee Ann Jarvis
Production Designer: Tony Gasparo
Hair / Make Up: Jenni Clark
Editorial Company: Now Corporation/EP Nancy Finn
Editors: Nelson Leonard, Jesse Reisner
Animation & Post-Production Company: Suspect/Houses in Motion
Executive Producer: Rob Appleblatt
Post Producer: Alena McDougal
Music Production: Various Stock Music/Finger Music
TV Mix: Sound Lounge
Labels:
Burger King,
Food and Drink
How It Feels Through Google Glass
See how Google Glass actually feels, surprisingly simple. Say "take a picture" to take a picture. Record what you see, hands free. Even share what you see, live.
Directions are right in front of you. Speak to send a message, or translate your voice. Get the notifications that matter most. Ask whatever's on your mind and get answers without having to ask. Google is ready to hand out Google Glass units to non-developer types. But you have to apply. And still pay the Glass Explorer Edition’s $1,500 price tag.
All video footage captured in the promo spot is through Glass, more at http://www.google.com/glass/start
"The Lost Footage" Trailer - Grey Poupon Is Back
19 Feb 2013
Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the Oscars, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial.
The new ad begins in the same way as the original — an aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. The back window rolls down and a second man asks in an over-the-top snooty accent, "Pardon me, would you have any Grey Poupon?"
The first man courteously responds, "But of course" and hands him a jar out the window.
In the new version, the scene continues with the second car speeding off without returning the mustard. A wild car chase through a golf course and city streets ensues, complete with explosions to make the spot look like a trailer for an action adventure movie.
Credits:
Ad Agency: Crispin Porter + Bogusky
Labels:
Food and Drink,
great ads
Digger + Spork - Will Kitty Play With It? - Friskies Web Campaign
Can't get enough crazy cat videos? Friskies has a purrrfect new web series for you (pardon the pun). From crumbled paper to bottle caps, cats find the most unusual things entertaining - leaving you to wonder, "what won't this cat play with?" Friskies new game show, "Will Kitty Play With It?" will answer this very question!
Friskies releases new episodes of “Will Kitty Play With It?” during February on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: “Will Kitty Play With It?”
Fans also have opportunities to request their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.
Labels:
funny commercials,
great ads
Alicia Keys & the Keep Moving Projects with BlackBerry 10 - First Episode
Our first look at Alicia Keys as a BlackBerry 10 Global Creative Director. Keys is enlisting the help of her fans and her BlackBerry Z10 device to create her Keep Moving Project. She's collecting photos of her fans in every city she visits this year to create an amazing series of music videos. Follow her on this collaborative journey to determine what keeps all of us moving.
Labels:
Blackberry,
great ads,
music
Face to Face With The Issue Of Space - BCCHF Ad Campaign
BC Children's Hospital Foundation and DARE Vancouver have launched a compelling new campaign to urgently raise funds for the construction of a new children's hospital. The strategic challenge was to acquire major gift fundraising, while also getting to the bottom of 'why' a new facility is needed, and why it's needed now.
The resulting campaign created by DARE Vancouver’s Associate Creative Directors, Addie Gillespie and Mia Thomsett, landed on the stark truth that BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, greater use of technology and cramped patient rooms are just some of the reasons why a new and larger building is required. The foundation is raising $150 million to support construction of the new hospital.
To illustrate the issue, the DARE campaign uses optical illusions to visually bring the space shortage to life for potential donors. Gillespie and Thomsett said, "It wasn’t until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital’s dire lack of space.”
Stephen Forgacs, Director of Communications for BC Children's Hospital Foundation says, "We were in the middle of our capital campaign and needed a message that would resonate with potential donors at all levels, opening the door to conversations regarding the need for a new hospital. Dare seized on a simple truth about our hospital, that we’ve run out of space, and leveraged that to design some very compelling creative." Visit www.GiveSpace.ca to help.
Credits:
Agency: Dare, Vancouver
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors: Addie Gillespie, Mia Thomsett
Art Directors: Addie Gillespie, Mia Thomsett
Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
TV – ‘Hospital Ward,’ ‘Operating Room’
Director: Miles Jay
Production Company: OPC FamilyStyle, Toronto
Executive Producer: Harland Weiss. Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit, Toronto
Editor: Mark Paiva
Telecine: Alter Ego, Toronto
Colorist: Eric Whipp, Wade Odlum
Online: Crush, Toronto
Sound Design: Adelphoi Music, London
Voice-over Casting and Record: GGRP, Vancouver
Sound Mix: Koko Productions, Vancouver
Labels:
PSA,
Public Awareness
Life Flashes Before The Eyes Of This Baby In New Ad For Volkswagen
Life flashes before a babies eyes in a great new ad for Volkswagen. If your life flashes before your eyes, it's good to be in the 2013 Volkswagen Jetta, an IIHS Top Safety Pick. The commercial also features the song Ooh Child (Things are Gonna Get Easier) originally by the Five Stairsteps.
Another equally entertaining Volkswagen spot featuring the annoying laugh of this young lady and her ride at the gas station.
Credits:
Ad Agency: Deutsch, LA.
Labels:
great ads,
Volkswagen VW
Duck Dynasty "Mash Up" - 21 Ads Shot in 2 Days
The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable nets history: Duck Dynasty. Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&Es in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.
Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.
Duck Dynasty has literally become a phenomenon for A&E, being their highest rated show to date, says BIGSMACKs Hann. It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.
One of the most successful reality series currently on television, Duck Dynasty features the Robertsons, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertsons, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the shows main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.
We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot, explains BIGSMACKs Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.
Credits:
Project: 21-spot promo campaign for the launch of Duck Dynasty, Season 3
Client: A&E
EVP, Head of Marketing: Guy Slattery
Creative Director: Maria Pecoraro
Senior Writer/Producer: Keith Kopnicki
Director of Operations: Brett DiPretoro
Advertising Agency: BIGSMACK
Executive Creative Director: Andy Hann
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie
Production Company: BIGSMACK
Directors: Andy Hann, Scott Whitham
DPs: Andrew Turman, Patrick Loungway
Producer/AD: Michael Dean
AD: Nick Conway
press via: Hypeworld
Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.
Duck Dynasty has literally become a phenomenon for A&E, being their highest rated show to date, says BIGSMACKs Hann. It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.
One of the most successful reality series currently on television, Duck Dynasty features the Robertsons, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertsons, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the shows main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.
We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot, explains BIGSMACKs Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.
Credits:
Project: 21-spot promo campaign for the launch of Duck Dynasty, Season 3
Client: A&E
EVP, Head of Marketing: Guy Slattery
Creative Director: Maria Pecoraro
Senior Writer/Producer: Keith Kopnicki
Director of Operations: Brett DiPretoro
Advertising Agency: BIGSMACK
Executive Creative Director: Andy Hann
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie
Production Company: BIGSMACK
Directors: Andy Hann, Scott Whitham
DPs: Andrew Turman, Patrick Loungway
Producer/AD: Michael Dean
AD: Nick Conway
press via: Hypeworld
A Boobilicious "Coming Together" Collection of New Spots For Valege Lingerie
Wanda's JACK directs a genius series of full CG spots signed by Agencies Marcel Paris & Publicis on behalf of the French lingerie company, Valege. A pair of breasts are finally reunited in 3 inventive and entertaining spots.
Credits:
Production: Wanda and directed by J.A.C.K.
Labels:
European Ads,
great ads
Creativity and Bread = A Fun Voyage For A Few Rolls
A look behind the scenes of the Panera Bread "Live Consciously. Eat Deliciously." commercial shoot.
Labels:
Behind The Scenes,
Food and Drink
"It's In Your Nature" Cabela's Anthem Commercial
New spot for the outdoor gear store Cabela's, The Anthem commercial.
Chef Gordon Ramsay Tossed Out Of Kitchen In Perfect Italiano Campaign
A new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay. Launching today, the campaign features a busy mother cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work, but not in the way he is expecting.
Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.
Perfect Italiano Category Marketing Manager - Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."
The campaign, includes a 30 sec and three 15 sec TVC ads (see them here on their YouTube Channel), highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
Credits:
Ad Agency: Clemenger BBDO, Melbourne
Production: Curious Film
Country: Australia
Director: Brendan Gibbons
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Julian Schreiber
Creative Director: Tom Martin
Copywriter: Seymour Pope
Art Director: Luke Thompson
Agency Producer: Sevda Cemo
Labels:
celebrity commercials,
Food and Drink,
great ads
The Art Of Raw - G-Star Denim Campaign
18 Feb 2013
G-Star Denim new Spring/Summer 2013 campaign 'The Art of RAW' animated video is not what we've been use to seeing to seeing in typical denim ads. The campaign captures the G-Star fascination with the many facets of RAW in unexpected combinations, as seen in the Skeleton Dog art object within the campaign and the artist collaboration with electronic dance music producer Skrillex.
Accompanying the Art of RAW video is a custom created track created by electronic dance music producer Skrillex. He is a natural fit for the artist collaboration; RAW talent, self-made digital music pioneer and genuine fan of the G-Star Elwood denim. Currently Skrillex is packing stadiums with his signature sound, "a mixture of dubstep, electro-house and fidget," in the words of the producer. G-Star appreciates Skrillex as a RAW talent who has developed in a range of disciplines, from lead-singer, to solo artist, to producer with his own record label.
The video, ending with the G-Star signature Skeleton Dog, celebrates a passion for denim craftsmanship and its unlimited possibilities. Known for innovating 3D design in denim, G-Star and the brand's designers continually seek to pioneer new construction techniques, fabric treatments and denim creations through experimentation with the RAW Art Series, including the Skeleton Dog centrepiece. By looking outside and beyond the world of fashion, G-Star is able to uncover and apply new concepts within the medium of modern denim.
Labels:
fashion industry,
great ads
Disney Infinity Game Launch - Official Trailer
The first official trailer for Disney Infinity, an exciting new video game available in summer 2013 on all major gaming platforms including PS3, Wii, Wii U, Xbox 360, and Nintendo 3DS.
New Apple iPad "Together"
Credits:
Ad Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
ACD/AD: David Zorn, Asai Masaya
ACD/CW: JD Jurentkuff
AD: Dominic Orlando, Danny Duran, Yao Yu
CW: Tatum Shaw
Executive Producer: Mike Refuerzo
Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada
Production Company: Green Dot
Director: Mark Coppos/Rebecca Baehler
DP: Fernando Cardenas
Editorial Company: Nomad Editing Company, Inc
Editor: Val Thrasher
Post Company: D-‐Train
Lead Flame Artist: Ben Gibbs
Labels:
Apple,
ipad,
technology
6 Oscar Pistorius Ads - Before They Started Coming Down
17 Feb 2013
Billboards featuring Oscar Pistorius start coming down in South Africa.
Nike's "I am the bullet in the chamber" featuring the blade runner, first ran in 2011.
Another Oscar Pistorius Nike spot, the ad aired first during the 2008 Olympics in Beijing.
Behind the scenes look at a Heat Magazine photo shoot featuring the Paralympic champion Pistorius.
Some A Men Cologne spot...
...and this is Reeva Steenkamp on the cover of FMH magazine, below is a spot for Cell C.
Nike's "I am the bullet in the chamber" featuring the blade runner, first ran in 2011.
Another Oscar Pistorius Nike spot, the ad aired first during the 2008 Olympics in Beijing.
Behind the scenes look at a Heat Magazine photo shoot featuring the Paralympic champion Pistorius.
Some A Men Cologne spot...
...and this is Reeva Steenkamp on the cover of FMH magazine, below is a spot for Cell C.
Labels:
celebrity commercials,
nike ads,
sports ads
Great White Shark and a Blonde - GoPro HD HERO2
16 Feb 2013
Freediver Ocean Ramsey shares a quiet moment with a Great White Shark. Shot entirely with a GoPro HD HERO2 camera.
The Secrets Out "The Canadians" Have Been Discovered Molson Canadian Ad
15 Feb 2013
Molson Canadian and "The Canadians" new ad created by the creative folks at Rethink is something for all us wild and fun Canadians to be proud of. In it, people from South Africa, Australia, Japan, German and Ireland share stories of entertaining experiences they've shared with us Canucks. They end the ad by asking "So, what happens when Canadians get together?"....well you are just going to have find out for yourself.
The spot features the song "Where I'm From", it was made specifically for the ad.
Credits:
Creative Agency: Rethink, Canada
Production: Industry Films / Egg Films
Country: Canada
Director: Kim Geldenhuys
Creative Director: Aaron Starkman
Creative Director: Dre Labre
Creative Director: Chris Staples
Art Director: Vince Tassone
Art Director: Christian Buer
Art Director: Joel Holtby
Executive Producer: David Cranor
Executive Producer: Kerry Hosford
DoP: Paul Gilpin
Agency Producer: Dave Medlock
Editor: Marc Langley
Mercedes Benz CLA Stands Out In The Crowd With Colorful Sheep and A Wolf
The "WOlf" is back in a new spot for the 2014 Mercedes-Benz CLA. Benz doesn't need to rise above the crowd. It's never been part of it. In the TV spot the new CLA shows its untamed character and proves that it is more than just a car - it is a statement...The multi colored Rocky Mountain bighorn sheep agree.
Credits:
Creative Agency: Merkley + Partners
Labels:
car advertising,
mercedes-benz
Young Lady Has Her Way With A Frog In New Zoosk Commercial
Just when you thought you've seen it all, dating site Zoosk and it's creative ad agency Camp+King release this spot simply entitled "Frog Kiss." The ad is just that, a young lady who seems be desperate to find her Prince Charming hopes that engaging a long passionate kiss with the frog will help. Ya, we found it to be pretty sick too.
Credits:
Ad Agency: Camp + King
Chief Creative Officer: Roger Camp
Creative Directors: Rikesh Lal / Adam Koppel
Art Directors: Dan Korn
Copywriters: Kyle Davis
Production Company and City: Go Film. Los Angeles
Director: Jeff Tomsic
Executive Producer: Gary Rose/ Catherine Finkensteadt
Producer: P.J. Sodaski
Director of Photogrphy: Steven Calitri
Post Production City: Umlaut Films. San Francisco
Editorial Company and City: Umlaut Films. San Francisco
Editor: Doug Cox
Music Company and City: Dragon Licks. New York
Executive Music Producer: Dave Curtin
Song used/band: "The Search Is Over" by Survivor
Sound Design Company & City: One Union Recording Studios. San Francisco
Sound Designer: Joaby Deal
Account Service Supervisor: Emily Forsyth
Assistant Manager: Grace Lazarus
Planner: Anne Tway
Additional Credits:
Colorist/Effects Supervisor: Ivan Miller
Executive Producer (Editorial Company): Gina Locurcio
Production Designer (Production Company): Anthony Pizza
Production Manager (Production Company): Matt Oehlberg
PRODUCER(s) TO BE CREDITED IN CREATIVITY: David Verhoef
Labels:
funny commercials,
great ads
A Fashion Runway Reversal by Peta
14 Feb 2013
Peta blows minds again with a shocking new ad entitled "Runway Reversal". From Peta: "Millions of animals are slaughtered for fashion every year. What if the tables were turned? What if humans had to endure the painful skinning that animals endure for "fashion"? Before buying real skins, put yourself in the animals' position".
Music and song is "How You Like Me Now", by The Heavy.
Credits:
Advertising Agency: Ogilvy & Mather, China
Executive Creative Director: Bill Chan, KweiChee Lam
Creative Director: Rain Yu
Art Director: Inyan Liu Mao Ye, Xinyan Liu
Copywriter: KweiChee Lam, Dong Schiff, Jackie Bai
Director: Rain Yu
Producer: Jeff Wong, Ning Sun
Executive Producer: Feng Gao, Yunsong Liu, Rong Ma
Labels:
great ads,
PETA,
PSA,
Public Awareness
AXE Astronaut Valentine's Day "The Perfect Gift"
An Astronaut never has to find the perfect gift, Happy Valentines Day from AXE. Check out more AXE spots HERE.
Labels:
Axe Commercials,
great ads
American Airlines and US Airways "Stronger Together" New American Promo Spot
So there you go and now you know.
American Airlines unveils a new company logo and exterior paint scheme, images below.
Tom Pennington/Getty Images
Labels:
American Airlines,
great ads
Ms. Green M&M Just Got Real Sexy With SI Bikini Model Jessica Perez
Jessica Perez and M&M'S Ms. Green define a new kind sexy in this awesome co-branded spot for the 2013 Sports Illustrated Swimsuit Edition and said chocolate treat.
The only model to don the back cover of the Sports Illustrated Swimsuit Edition 5 years in a row? The fabulous Ms. Green. So to celebrate the 50th Anniversary Edition, SI took the models to all 7 continents, with Ms. Green taking her curves to Antarctica. Hear what Jessica Perez, winner of the 2011 Swimsuit Model Search has to say about her long-time idol.
Credits:
Ad Agency: BBDO, NY
Executive Creative Directors: Tim Bayne, Lauren Connolly
Art Director: Talon Gustafson
Copywriter: Tara Nelson
Print Producer: Betsy Jablow
Senior Account Director: Susannah Keller
Account Director: Amanda Cruz
Account Manager: Lindsey Conklin
Account Executive: Tani Nelson
CGI Rendering: LAIKA/House
Director: Kirk Kelley
Producer: Zilpha Yost
Retouching: Velvet Robot
Retoucher: Steve Keene
The Internship Official Movie Trailer
13 Feb 2013
Google embraces the film "The Internship" starring Vince Vaughan and Owen Wilson with a Google+ Hangout today hosted by Conan and the comedic actors. Above, the first official trailer for the film was released shortly after.
The movie...
Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But, gaining entrance to this utopia is only half the battle. Now they must compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention. | The Internship opens in theaters June 7, 2013.
Labels:
google,
great ads,
movie trailers
The Emotional Life of Your Mattress - "Life Before Your Eyes" Sealy Spot
Los Angeles-based ad agency Arcana Academy are reminding consumers that the mattress is often the scene for many familial ups and downs in “Life Before Your Eyes,” a poignant brand affinity spot for mattress giant Sealy Posturepedic.
Taking the cheeky and avant-garde creative under the brand’s category re-defining ‘Whatever You Do In Bed, Sealy Supports It’ campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers’ eyes.
“People fall in love with their bedding, their pillows and even their bed frame, but ask around and you might be surprised to discover that most people aren’t sure what brand of mattress they sleep on, let alone express an emotional connection to it,” said Arcana Academy co-founder Lee Walters. “If you love your mattress, is it possible for it to love you back? This spot says, yes. Definitely.”
“Life Before Your Eyes” will debut on April 1 and air during heavy retail periods throughout May, June, July and August. In between those periods, it will act as a brand affinity spot to broaden consumers’ perceptions of Sealy Posturepedic mattresses.
Credits:
Title: Life Before Your Eyes
Client: Sealy
Agency: Arcana Academy, Los Angeles
Executive Creative Director: Shane Hutton
Executive Creative Director: Lee Walters
Art Director: Lee Walters
Art Director: Alex Esseveld
Copywriter: Shane Hutton
Copywriter: Agustin Sanchez
Executive Producer: Florence Babbitt
Agency Producer: Jessica Darke
Agency Producer: Denice Hutton
Account Executive: Elizabeth Miller
Directors: Annabel Jankel and Jackson Jankel-Morton
Production Company: Curious Pictures
Director of Photography: Martin Ahlgren
Executive Producer: Bill Reilly
Line Producer: Carol Haak
Editorial: Arcana Academy
Editor: Keith Hamm
Animation and Visual Effects Company: Big Block
Managing Director, Big Block: Kenny Solomon
Executive Producer, Big Block: Leslie Sorrentino
Producer, Big Block: Cindy Chapman
VFX Supervisor: Randall Smith
Lead/Designer: Curtis Doss
Flame Artist: Brian Schneider
Animator: Peter Sperrazza
Colorist: Bob Curreri, Cinelicious
Sound Design Company: Eleven Sound
Executive Producer, Eleven Sound: DJ Fox
Sound Engineer, Eleven Sound: Scott Burns
Music Company: Egg Music
Original Music: Brack Herfurth, Egg Music
Executive Producer, Egg Music: Eric Fawcett
via: Glossy
"Party" - Reliant AccountAlerts TV Spot
So your parents are away and you decide to have the ultimate party, better hope your folks don't have this app.
Editor Graham Turner enjoys the Party with Reliant Energy, a newly-launched spot that shows how Reliant AccountAlerts can tip people off to usage levels; In this case, a teenage party run amok when the parents are on vacation. As fast as you can say chicken suit, the wild abandon is busted. Created by agency Grey in San Francisco, the commercial was directed by Furlineds Speck/Gordon with whom Graham Turner previously collaborated on the wildly popular Moneysupermarket spot.
Credits:
Spot title: Party
Reliant Energy
Creative Ad Agency: Grey, San Francisco
President: Brad Fogel
Executive Creative Director: Jack Fund
Creative Director/CW: Michael Buss
ACD/AD: Mark Chila
Group Account Director: Frank Renwick
Agency Producer: Florence Babbitt
Production Company: FURLINED
Director: Speck/Gordon Director
Producer: Anita Wetterstedt
DP: Jeff Cronenweth
Editorial Company: Cut+Run
Editor: Graham Turner
Producer: Christie Price
EP: Carr Schilling
Managing Director: Michelle Burke
Music: Mophonics Music & Sound
Original Song "Playoffs"
Composer: Casey Gibson
Producer: Josh Marcy
Creative Director: Adam Harriman
Executive Producer: Michael Frick
Eva Longoria Demonstrates The Perfect Valentines Day Gift For Your Man
If you are hoping to get the best from your man this Valentines Day, L'Oréal suggests flirting it out of him with a shave. Eva Longoria and L'Oréal Men Expert celebrate Valentine's Day by giving a man a sensual shave in this new ad campaign. Eva illustrates the three steps to cleaning up your man...
Step 1 - CLEANSE - get him to clean up
Step 2 - SHAVE - don't let him irritate you
Step 3 - MOISTURISE - keep him hydrated for 24 hours
Labels:
celebrity commercials,
great ads
Topshop and Google+ Bring Us The Future of the Fashion Show
Fancy yourself a model? For the first time ever see the catwalk through a models' eyes with Google Cam at Topshop Unique's AW13 show.
Be part of the Topshop team with Google+ and whether you want to try your hand at being the designer, buyer, make-up artist or DJ experience the Topshop Unique AW13 show from every angle.
Tune into Topshop.com on Sunday 17th February from 2.30pm GMT to Hangout live backstage and front row before the show starts at 3pm GMT and once the lights go down, experience stepping out onto the catwalk through your favorite models' eyes.
Sign up to Google+ and follow Topshop and your favourite models for a 360° view of what goes into creating a catwalk show: Join our event on Google+
The song is called "Shake, Shake, Shake" by Bronze Radio Return.
Labels:
fashion industry,
google,
great ads
Volkswagen Beetle Convertible Mask Commercial
New ad for the VW Beetle convertible model; "Mask" is a lesson in winter driving and shopping attire.
Now every day is a top down day in the all-new Beetle Convertible.
Credits:
Creative Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Senior Art Director: Paul Oberlin
Senior Copywriter: Matt Sherman
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Integrated Producer: Jim Haight
Production Company: Biscuit Filmworks
Director: Noam Murro
Editorial Company: Spot Welders
Editor: Haines Hall
Post Facility: The Mill
Music/Composer: “Trololo” by Eduard Khil
Labels:
funny commercials,
great ads,
Volkswagen VW
Vans Street Parade - Director's Cut
12 Feb 2013
It’s no secret that Vans is one of the most vibrant brands of the past 40 years, so when they launched their recent “Off the Wall” campaign, they hooked up with F360 CDs/Directors Ross Harris and Joel Fox for an equally off the wall concept. Drawing on a diverse Vans fan base, the two creative directors helped develop a fresh and totally immersive brand experience with F360 ultimately producing and filming a full parade. The end result features a rowdy procession of skaters, bikers, bands, and floats emphasizing the unique voice and spirit of the well-known shoe brand.
Vans, who offered up the original idea of a parade, “had us involved from the ground up,” says Fox on the initial development of the shoot. “Ross and I collaborated with Vans to mix these things together in the loose structure of a parade. Vans employees came out, friends came out, we wanted people there. We knew we had to make something great that everyone would want to be at, or wish they had been at.” However, the creative duo also credits much of the success to creative casting. “We invited a bunch of pro skaters and BMXers as well as our friends and family,” recalls Harris. “We had a barbecue, a raffle, and a skate session. It really helped to keep the energy up. No bored extras looking at their phones counting the minutes for it to be over.”
In addition to the production, Harris and Fox worked to develop a social engagement component for the parade that encouraged the participants to share using #vansparade and spread photos from the shoot around Instagram and various other social hubs. Over 500 pictures made the rounds, helping to shape the buzz behind the ad. “In most cases these days clients want to keep the surprise of a spot entirely under their control,” acknowledged Fox. “There are many good reasons for this. But in general, I think its great to let the people involved tell their friends and the world. It’s the best buzz for an upcoming spot and can greatly increase its reach. Everyone there wants to do it. Give them a bullhorn!”
And while the spot will be hitting television soon enough, an extended web version is also on the way, giving an even deeper look at the “Off The Wall” parade in all its glory.
Credits:
Client: Vans
Creatives: Jared Abe, Steve Zeitzoff
Production Co.: F360
Directors / Creatives: Ross Harris and Joel Fox
Executive Producers: Eric Tu, Peter Friedman
Director of Photography: Tom Banks
Editors: Ross Harris, Jared Abe
via:http://www.trustcollective.com
Labels:
fashion industry,
great ads
2014 Lexus IS Blend's Out Bikini Models In SI Swimsuit Issue
"Blend Out" for the new 2014 Lexus IS is more than a print ad appearing in this years Sports Illustrated Swimsuit Issue...gentlemen start your scanners. To create it, they cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models readers are asked to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.
Credits:
Creative Ad Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Art Director: Dustin Arnold
Associate Creative Director: Eric Arnold
Senior Art Producer: Jason Lau
Account Director: Kelly Stevens
Director of Technology: Eddie Stover
Senior interactive Producer: Chad Bauer
Technologist: Rob Edwards
Photographer, Director: Carlos Serrao
Executive Producer: Kim Johnson
Layering and Compositing: Terry Silberman, ArsenalFX
Sofia Vergara Falls In Love With A Can Of Pepsi In "Come On" Ad
Sofia Vergara stars in a new commercial for Diet Pepsi. "Come On" has Vergara getting all googly-eyed for what at first seems to be the handsome young man sitting at the table next her, but it turns out that a can of Pepsi is more her type.
Credits:
Ad Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: John Norman
Creative Director: Shawn Preston, Xanthe Wells
Associate Creative Director/Art Director: Helena Skonieczny
Associate Creative Director/Copywriter: Holly Hessler
Executive Producer/Producer: Guia Iacomin, Anh-Thu Le
Producer: Lacy Plunk
Assistant Producer: Alicia Portner, Stephanie Dzicek
PRODUCTION COMPANY: Radical Media
Director: Tarsem
Director of Photography: Brendan Galvin
EDITORIAL: Union Editorial
Editor: Rachael Waxler
Assistant Editor: Ethan Wells
Producer: Rob McCool, Joe Ross
POST: MPC
Flame Artists: Mark Holden, Paul O'Shea
Post Producer: Abisayo Adejare
Executive Producer: Lexi Stern
TELECINE: MPC
Labels:
celebrity commercials,
Food and Drink,
Pepsi Ads
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